Category Archives: Customer Experience

>reExperience Starbucks #3: Are The Baristas Better?

Written on by in Customer Experience, reexperience starbucks, Starbucks

> The reExperience Starbucks Project is a combined effort of Customers Rock!, The Marketing Spot and the blogging community. Howard Schultz has promised to revive the Starbucks customer experience and we want to help. See Becky Carroll’s new entry: Re-Experiencing Starbucks: Update 3 – The Training Last week I swung by the Hewitt, Texas Starbucks

>Weekend Starbucks Experience Round-Up

Written on by in Customer Experience, reexperience starbucks, Starbucks

>The reExperience Starbucks Project is a combined effort by The Marketing Spot, Customers Rock!, and other blogs. The goal is to provide useful advice to CEO Howard Schultz as he guides Starbucks back to the experience As part of the reExperience Starbucks project, here are some notable blogposts from the past week: – Bill Gerba

reExperiencing Starbucks: A Double Shot

Written on by in Becky Carroll, Customer Experience, Power to the Small Business, reexperience starbucks, Starbucks

Helping Howard Schultz revitalize Starbucks, one experience at a time. For the first time in the history of the The Marketing Spot blog, it an audio/video two-for-one. No extra charge. Part One Power to the Small Business Blogcast: Episode 6 The internet show about small business marketing. reExperiencing Starbucks What’s he going to do? Former

All Your Marketing is Connected

Written on by in Advertising, branding, circle of life, Customer Experience, marketing multiplier, word of mouth

In my previous post on The Marketing Circle of Life I discussed how each piece of the small business marketing model must be assembled in a logical order and that all spots are reciprocally dependent on each other. Today we’re going to illustrate how each of the spots are interconnected. We’ll start by slightly revising

The Marketing Circle of Life

Written on by in Advertising, branding, Customer Experience, small business, word of mouth

To revisit an extended series I wrote last fall on the marketing multiplier effect, today I’d like to discuss the interconnectedness of all your marketing efforts. None of your marketing maneuvers operate independently of each other. You may treat them like they do, but they are all connected in what I call The Marketing Circle

>Weekend Marketing Reading: Final Cut

Written on by in Advertising, branding, Customer Experience, word of mouth

>Weekend Marketing Reading will be taking an undetermined hiatus. Even though there’s an argument about the actual existence of time, I’m needing more of it to complete a couple of projects. I’m working on a couple of other ventures, including a self-published book, and just need a little more time. The regular blog posts will

>Weekend Marketing Reading

Written on by in Advertising, branding, Customer Experience, word of mouth

>For those of you who just cant take the weekend off… CUSTOMER EXPERIENCESunday Mālama: The First Time versus the Insider’s Advantage by Rosa Say on Managing with Aloha CoachingA thought-provoking illustration on the importance of maximizing your first-time customer’s experience to gain a competitive advantage. ADVERTISINGIs It Time to Abandon Your Yellow Pages Advertising? by

A Remarkable Customer Experience: Power to The Small Business Podcast

Written on by in blogcast, Customer Experience, John Moore, Power to the Small Business

The internet show about small business marketing -Episode #3 John Moore has been recognized by Fast Company magazine as a “leading practitioner of the arts of customer service and marketing” and has served as a Standards Council Advisory Board Member with the Word of Mouth Marketing Association. John is the author of the Brand Autopsy

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