Episode #12 of Power to the Small Business: The internet show about small business marketing. What’s up Howard? Howard Schultz rode in on his white horse in January to reclaim his throne as CEO of Starbucks. It wasn’t just the media anointing Schultz, Howard put himself front and center and promised to return Starbucks to
Category Archives: Customer Experience
Ties That Bind: Three Concepts of Customer Relationships That Inspire Word of Mouth
Book Learning Ties That Bind is Installment #3 in our series that looks deep inside an important chapter from a small business marketing book. This is not a book review. See our previous installments: The Marketing Spot – Book Learning Why don’t you get word of mouth? Most businesses view their mission as good service.
>Inspire Me With A Marketing Story
>Do you know a good story? I’m collecting them. Flickr photo by Brent and MariLynn But I need particular kinds of stories. I’m looking for inspirational small business marketing stories. It’s easy to find marketing done wrong, which makes success stories so divine. So would you help me out? Use the form below to send
>Struggling Entrepreneur Interviews The Marketing Spot
> I was recently interviewed by Fred Castaneda of The Struggling Entrepreneur Podcast. That interview is now up on Fred’s site and you can listen to Using Your Strengths for Branding Yourself- The Marketing Spot. The show is part marketing advice, part entrepreneurial advice as I share my own struggles starting and owning a business.
>Weekend Marketing Education
> Video BNET video with Steven Van Yoder: Get Slightly Famous by Steven Van Yoder Book Brief In Brief: Become a celebrity and attract more business with less effort. How to use the media to get attention. You may remember that Steven was a guest of mine on Episode #4 of the Power to the
>Starbucks New Logo: Have the wheels come off?
>Wow, so I see this article that Starbucks tries out a new logo and then I look down at my grande non-fat misto… It’s not a joke! Holy cow, what is going through Howard Schultz’ mind right now? He can’t believe that a logo is going to change the fortunes of a business. Howard says
I Spent 10 Days Without Starbucks and Lived to Tell About It
Part 5 of the reExperience Starbucks Project with Becky Carroll Brazil has no Starbucks. But no worries, Brazil is the world’s largest producer of coffee and Brazilians love to drink the stuff. Surely I would be able to find some good brew during my 10 day vacation to see my stepdaughter and family in Curitiba.
>reExperience Starbucks Update: Where’s Mine?
> No, I have not forgotten, I have just been on vacation visiting family in Brazil. The coffee is great here! Look for my next entry in the next couple of days. Until then, check out Becky Carroll’s latest thoughts at Customers Rock!:Re-Experiencing Starbucks: Update 5 – MyStarbucksIdea
>Midweek Starbucks reExperience Update – 2008 Shareholder Meeting
> The reExperience Starbucks Project is a combined effort of Becky Carrroll at Customers Rock!, The Marketing Spot and the blogging community. Howard Schultz has promised to revive the Starbucks customer experience and we want to help. A lot of hoopla going on over yesterday’s shareholder meeting. John Moore offers a penetrating analysis with his
Customer Appreciation = Customer Involvement
I try to go scuba diving once per year. That makes me a typical diver, as approximately two-thirds of all divers are casual divers. It also means I don’t purchase scuba equipment very often. What do you do if you are Scubatoys.com and two-thirds of your potential customers may make only one purchase per year?
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