Managing your customer’s experience is a vital part of your marketing plan. Why? Because it is the number one factor of customer loyalty, and your customer’s experience is the breeding ground of word of mouth. Customer satisfaction is no longer good enough. As Shaun Smith and Joe Wheeler write in Managing the Customer Experience, customer
Category Archives: small business marketing
>Restaurants Miss The Point of Valentine’s Day
> It’s the most popular date night of the year, and it’s a chance to build a long-lasting customer relationship. Instead, restaurants treat it like a one-night stand. Restaurant owners take note: Valentine’s Day can lose you business at the expense of making money for one night. There is a different way to do things.
Houston Marketing Seminar
On Friday I will be partnering with the Houston Small Business Development Center to present my full day workshop DIY Marketing for Small Businesses. The Center is offering this workshop for as low as $99. You can get more information on this small business marketing event on The Marketing Spot blog: Houston Marketing Seminar
Golf Course Owners – New Orleans Follow-up
Thank you to the National Golf Course Owners Association for inviting me speak at the 2009 Annual Conference at the Golf Industry Show. it was a tremendous experience and an impressive show. Also, thank you to the many golf course owners that I had the pleasure of meeting during the conference. What impressed me was
Why you should not use the BNI model for getting customers.
This week as a forum guest on the Bank of America Small Business Online Community, I received this question about BNI: “I joined a BNI recently and despite the startup costs ($430+) I believe it will be an effective marketing tool… effectively having additional sales people out there looking to refer me out to their
Case Study Update: Eddie’s Trackside Bar & Grill
Back in November, Eddie’s Trackside Bar & Grill in Monroe, Washington requested some marketing advice. it became our November small business marketing case study: Word of Mouth for a Bar & Grill. Owners Wendy McDowell and Stacie Ballweg needed to boost their stagnant food sales. My recommendations were to change the menu and create some
Best of 2008
12 months, 193 posts. So much to read. How do you choose? If you’re a typical blog reader you subscribe to a blog because of an interesting current post. Then you may poke around the site a bit to find other useful advice. But seldom to blog readers drill down deep into a blog’s content.
Spot On! Special Edition of Marketing Advice
Here are some of the week’s best small business marketing blog posts. They are categorized by the four spots of The Marketing Circle of Life. We took last week off and will take next week off. So today it’s triple the links at no additional charge! Enjoy and be educated. Photo credit: foolfillment Promotion: Stand
>The Economics Behind What You Offer
> I find myself disagreeing with most of the advice I’ve read recently on how to survive this down economy as a small business. Typically the advice goes something likethis: diversify, refocus, re-double, cut expenses, network more, etc. I believe the real answer lies not in the economy, but in economics. Several years ago I
>Spot On! This Weeks Best Marketing Advice
> Here are some of the week’s best small business marketing blog posts. They are categorized by the four spots of The Marketing Circle of Life. Enjoy and be educated. Photo credit: jc_jc_jc_jc Branding: How Strong Is Your Value Proposition? by Linda Bustos at Get Elastic. (An article that was written for online stores, but
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