This stuff is common sense, but we’re all guilty of forgetting sometimes. A Lie – Usually told to cover your butt for something you did or didn’t do. “The wholesaler didn’t deliver in time” when in fact you didn’t order the part when you were supposed to order it. Telling one lie to a customer
Category Archives: small business marketing
>The Price Reduction Death Spiral
> This past week I received a distressed email from a small business in Georgia considering a price reduction. The dilemma was how best to compete with a competitor in view of the economy. The decision? Lower or raise prices against a competitor that had recently substantially reduced prices. The competitor’s price could conceivably be
Customer Loyalty and the 100% Solution
Just how strong does that experience have to be? In this edition of spotlight on MARKETING we examine the link satisfaction-loyalty link. Customer Loyalty and the 100% Solution View more presentations from themarketingspot. Now get started creating your customer’s remarkable experience. Use our free Customer Experience Map to find your 100% Solution. For updates on
>Two Easy Tips to Improve Your Website Ranking
> Guest Post by Jon Wuebben Every small business has a ton of things on their plate every day, especially in today’s economy. Prioritizing and allocating the appropriate time to each can be a challenge. So, we need to find shortcuts. In my marketing consultation work with over 200 companies in the past few years,
>Social Media: What to do for your business.
> Intimidation is keeping small businesses from using social media as a marketing tool. There are so many choices and things seem so complicated. Let’s simplify by selecting what you should you use and how should you use it. What is Social Media? Social media are the online social tools that everyday people use to
Keeping Customers: The Key to Customer Retention
What are you doing to keep your customers? In a tough economy, businesses focus on holding on to what they have. Some popular tactics are to offer discounts, add-ons and more services. An expensive and ineffective approach. That’s because customer retention is really a function of customer loyalty. And loyalty is an emotion stoked by
The Future of Yellow Pages and Your Marketing Budget
As you consider how much money to invest in Yellow Pages, consider this: Consumers now use search engines over Yellow Pages. The details can be seen in this article detailing the study. Yellow page directories already know this. Some are combating this truth by commissioning their own studies reflecting positively on the yellow page industry.
Marketing Basics: Conversation
In 1999 the conversation train left the station with the publication of The Cluetrain Manifesto. Like Luther posting his 95 theses on the door of the Schlosskirche, the Cluetrain authors posted their 95 theses first on the Internet and then in their book. They said: Thesis #1: “Markets are conversations.” and further, Thesis #6: ‘The
How to Become the Most Popular Restaurant in Town
What’s the number one factor people use to choose a restaurant? Food, price, location? Nope, restaurants miss this all the time. With focus on the economy right now, it’s tempting to manipulate prices to get, or keep business. But if price were the main concern in food choice, everyone would be eating from the value
Zingerman’s And The Customer Experience
Episode #24 of Power to the Small Business podcast. The Internet show about small business marketing. The neat thing about delivering a remarkable customer experience is that it can be the foundation of a strong brand. Or a community of brands. Unless you live in Ann Arbor, Michigan, one of the best experiences you’ve
Powered by WishList Member - Membership Software