>By Eric Brown Guerrilla Marketing Series Eric Brown is a founding partner of Urbane Apartments in Royal Oak, Michigan. Each month Eric contributes a guest article on guerrilla marketing ideas. Urbane Apartments website Eric Brown on LinkedIn Is there really anything new under the sun? Probably not, but we continue to strive to find new
Category Archives: small business marketing
>Spot On! This Week’s Best Marketing Advice
> Here are some of the week’s best small business marketing blog posts. They are categorized by the four spots of The Marketing Circle of Life. Enjoy and be educated. Photo credit: nuno ferreira Conversation: Fan Relationships (It’s Complicated) by Mike Arauz on his blog. Fans are people who on some level see their affection
>Spot On! This Week’s Best Marketing Advice
> Here are some of the week’s best small business marketing blog posts. They are categorized by the four spots of The Marketing Circle of Life. Enjoy and be educated. Branding: Figuring Out What You Really Sell by Harrison McLeod at Men With Pens. What you’re selling isn’t about what you sell at all. It’s
>Case Study: Word of Mouth for a Bar & Grill
> Case Study: Eddies Trackside Bar & Grill Idea Wanted: Word-of-mouth ideas to drive food sales. Monroe, Washington is a tale of two towns. Like so many small communities across America, city leaders like to show off shiny new growth that comes in the form of development from big business brands. Such is the case
>Spot On! This Week’s Best Marketing Advice
> Here are some of the week’s best small business marketing blog posts. They are categorized by the four spots of The Marketing Circle of Life. Enjoy and be educated. Conversation: What’s On Your WOM List? by David Armano at Logic + Emotion. In a simplistic kind of way, I like to think that word
Tools vs. Toys: Your Marketing Arsenal
I’m an addicted Twitter user, but it’s my marketing toy. There some marketing tactics that work harder than others. But which ones? Here’s my recommended list. Marketing Tools Your Brand – Having a defined brand image sets the foundation for all your marketing efforts. It gives you focus and clarity. A strong brand makes it
>Spot On! This Week’s Best Marketing Advice
> Here are some of the week’s best small business marketing blog posts. They are categorized by the four spots of The Marketing Circle of Life. Enjoy and be educated. Photo Credit: Mykl Roventine Branding: Silly Wabbit, Brands Aren’t Just for Customers by Amber Naslund on Altitude Branding. Cutting prices is not a good way
The Function of Word of Mouth
There’s rarely enough conversation about the function of word of mouth and it’s relationship to customer loyalty. But there’s even less talk about the customer experience and customer loyalty. If you watched the video of word of mouth ideas I posted earlier this week, you may have noticed a common thread: the customer experience. I’ve
Igniting Word of Mouth: Four Hot Ideas From SWOMfest
Word of Mouth is often called the most powerful form of advertising. Yet few businesses have a plan to generate word of mouth. While at SWOMfest in Austin last week, I rounded some of the big names in marketing and asked them: How can small businesses inject some word of mouth into their marketing plan?
>Spot On! This Week’s Best Marketing Advice
> Here are some of the week’s best small business marketing blog posts. They are categorized by the four spots of The Marketing Circle of Life. Enjoy and be educated. Promotion: Blogs versus Websites: What’s the Difference? by James Chartrand at Men With Pens. There’s a misconception surrounding blogs and websites. Many people still believe
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