>Welcome to episode #1 of The Marketing Spot Blogcast, the internet show about small business marketing. Our very first show is about websites for small businesses with guest Larry Bailin, CEO of Single Throw and author of Mommy, Where Do Customers Come From?: How to market to a new world of connected customers. To get
Category Archives: small business
>Weekend Marketing Reading
>Can’t get enough marketing? Here’s a collection of small business marketing articles and blog posts to keep you busy through the weekend. Click on article title for the link. Word Of MouthGuy Kawasaki – Word of Mouth vs. Key InfluencersGuy says that to get buzz for your business, you don’t need the key influencers. Go
>Lowe’s vs. Keith’s Hardware
>The HeavyweightLowe’s currently has some TV commercials depicting a Lowe’s employee and a customer leisurely strolling through Lowe’s discussing a financing special while looking at several products. This is called fantasy advertising. Here’s how it really works. You walk down the main aisle of the cavernous Waco Lowe’s store, doing “the sweep,” looking side to
>You Should Not Blog
>So in part one of our “Who Should Blog” series, we threw out the big question; Should you blog as a small business? The answer was probably. Blogging is a quick way to establish credibility and become a resource for your customers. In part two we gave you four big reasons to blog if you
>Buy a Book for Learning and Charity
>UPDATE 11/19/07: Larry emailed me and said that response on November 15th was very exciting. He is waiting on the results from my publisher on the amount raised for charity. It will be in the thousands (as far as monies raised) which is wonderful. Some other highlights on the release of the book: The book
>Who Should Blog? – Part 2
>Blogged from BlogWorld Expo in Las Vegas If you’re reading this blog you are probably more internet-aware than most normal people. This is a consideration on whether or not you should blog for your small business. While ambling about Las Vegas the last couple of days, it has struck me that most people still do
>Blogging From BlogWorld: Who Should Blog?
>I’m at the BlogWorld & New Media Expo in Las Vegas this week. One of the big questions here at the Expo will be “Who should be blogging?” Most of the people here at the Expo will say “everyone!” But they are already blogging and predisposed to do so. But my question is “should small
The Psychology of Brand Leadership
Brand leadership means being able to shape what customers actually want to do. Sounds like a dream, right? Maybe not. It’s easy to find some national brand leaders and see this definition in action. Recent examples include Apple with the iPhone and Microsoft with Halo3. It’s a little harder to find small business brand leadership
>The Big Business Hangover
>Cities like to get drunk on big business. After all, when a big business moves to town creating hundreds of jobs, it makes big headlines. But the morning after can be painful. Two years ago, the city of McGregor, Texas was euphoric. Dell Computers opened a call center in this town of 6000 people just
Part Deux: Price vs. Perceived Value
A little more than a year ago a struggling local automotive repair shop asked me for a proposal to market their shop. They were charging $10 for an oil change (yep, $10), all their advertising (print) was focused on low prices, and they financed some of their repairs. They couldn’t understand why they were struggling
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