Part 4 of Build Your Marketing Plan Series July is Build Your Marketing Plan month on The Marketing Spot blog. This is part four of an eight-part series on how to build an exceptional small business marketing plan. Each “lesson” of the series contains a background article, down loadable worksheets and a slidecast. This information
Category Archives: small business
>Weekend Marketing Reading July 5
> Here are some of the week’s best small business marketing blog posts. They are categorized by the four spots of The Marketing Circle of Life. Enjoy and be educated. Photo Credit: Wikimedia Commons Promotion: The direct mail envelope quandary: plain or bold by Dean Rieck on Direct Creative Blog. The envelope determines whether or
Marketing: Book Learning
Book Learning is a series of installments that goes deep inside an important chapter of a small business marketing book. Book reviews give you an excellent overview of a book and tell you whether or not you should buy it. Book Learning analyzes one particular chapter of a book and fleshes out the important practical
Are You Breaking The Law of Focus? Learn From My Mistake
“Man who chases two rabbits, catches neither” – Confucius This is My Story When opportunity comes knocking at your door, sometimes it’s best not to answer. Four years ago I made the decision to lose focus. My business, The Marketing Spot, was a small, growing company less than three years old. But in April of
>Podcast: Bob Bly With Direct Mail Copywriting Tips for Small Business
> Episode #9 of Power to the Small Business: The internet show about small business marketing. Writing Effective Copy for Direct Mail Bob Bly has been called "America’s Top Copywriter." He is author of The Copywriter’s Handbook: A Step-By-Step Guide To Writing Copy That Sells. In this episode of the podcast, Bob shares the keys
>Ads Worth Remembering
>I’m spending a very cool week in Curitiba, Brazil, visiting my stepdaughter and family. Grandbabies have a way of making you want to spend a lot of money to fly thousands of miles. To help fill the void of my diminished blogging time, my friend Marcus Carr has graciously stepped in to help. Guest Post:Marcus
>How to Conduct Your Own Market Research: Power to the Small Business Podcast
>Episode #7 of the internet show about small business marketing. Getting to Know Your CustomersEd Erickson of Erickson Market Research says that market research can be used to decide how you your market yourself. It can be key, he says in finding the differentiating factor. But many small businesses think that research is a pipe
The Marketing Circle of Life
To revisit an extended series I wrote last fall on the marketing multiplier effect, today I’d like to discuss the interconnectedness of all your marketing efforts. None of your marketing maneuvers operate independently of each other. You may treat them like they do, but they are all connected in what I call The Marketing Circle
Break From the Pack: Power To The Small Business Blogcast
Episode #5 of the internet show about small business marketing. Competing in a Copycat Economy Oren Harari says that most businesses live in Commodity Hell. Your products and services are quickly imitated by competitors large and small, and not just on a local level. Operating in a copycat economy means it’s harder to differentiate yourself,
>The New Rules of Marketing in Small Business
>John Moore recently posted on the music business What’s a Troubadour to Do? Then last weekend I went to see a concert in Waco headlined by Kevin Fowler, with opening act Aaron Watson. Yes, I’m a country boy at heart. In the opening act, Watson invited concert goers to visit him on either MySpace or
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