I’m doing a social media marketing workshop this week at the Houston Small Business Development Center and I’m going to pose the big question. It’s the question you need to answer before you go spending a bunch of time chasing the pot of gold at the end of the social media rainbow. Here it is:
Will my customer use it?
It matters not that Facebook has more than 307 million users worldwide and 70 million in the U.S.. What matters is whether or not your customers use Facebook. YouTube has 95 million users in the U.S. that watch more than three hours of video per month. So what. Will they watch your video? And how many of those 19 million worldwide Twitter users care about your tweets?
You need to know your customers. Know their interests, likes and dislikes. And for goodness sake, know their online habits.
The most important thing you can do with your marketing resources is spend them wisely. That means using your time and your money where your customers spend their time. Do a little research. Talk to your customers and get to know them before you go wasting your time on a social media program that won’t reach anyone.
Do you know where your customers spend their time?