> My definition of advertising success has three parts: Reaching enough of the right people. With a message that has impact. And enough frequency for them to remember what you say. If you would like to learn how to get results and a better return on your advertising investment, I invite you to register for
Will Old Marketing be New Again?
The Future of Marketing It’s time for the classic marketing disciplines to make a comeback. We’ve had our fun with social media, but now it’s time to grow up. Social media is a tool that enables marketing, it doesn’t replace it. In fact, a case could be made that social media’s misuse has led to
Why Brands are Planned
The biggest bite-back I received from my presentation at the Small Town 140 Characters Conference on Monday was my declaration that “Brands are planned.” Granted, it was small group that disagreed, but I feel it needs some explanation. First, take a look at the video of my presentation below: “Your Tweet is Your Brand.” Each
Keep On Blogging in the Face of a Social Media Wind
Since I wrote Blog Your Way to Credibility and Authority in May of 2009, social networks such as Facebook and Twitter have taken over as the social media tool of choice for small businesses. But the benefits of blogging are just as powerful as ever. In fact, the importance of blogs may actually grow in
Marketing Across the Digital Media Divide
You really can’t market to everyone using one medium or one tactic. And while the new, digital marketing media gets most of the favorable press, that doesn’t mean the old, traditional media doesn’t work, despite premature reports of its demise. So the big question is: How do you market to whom? Or, more appropriately, where
The Search for The Best Marketing Tools
Guest Post by Jason Acidre Marketing today is not your father’s marketing. It’s much broader, thanks to the internet, and has a vocabulary that didn’t exist 15 years ago; Blogging, Google Adwords, Search Engine Optimization, Social Media Marketing, and so on. These are confusing for the entrepreneur who is hard-pressed to find the most suitable
>Linked In Questions Answered: Social Media Edition
> LinkedIn allows members to ask and answer questions of each other through a feature in calls LinkedIn Answers. It’s a great tool to get some advice, or to show off your knowledge by answering questions. I picked a few good social media questions from the past month and decided to answer them here on
Nonprofit Marketing: It’s not an event
Let’s get rid of this notion that nonprofit organizations should market differently than for-profit businesses. While nonprofits may not be selling goods and services they are selling something; donations, passion, or an idea. The primary flaw in nonprofit marketing is micromarketing, focusing on short-term, one-time events. Nonprofit organizations tend to focus on marketing for donations,
Want a fresh start? Reframe your business.
Businesses get stale. Entrepreneurs running businesses get stale. Customers lose interest. It’s time to reframe the business. It’s not unusual for businesses to get to the point where they’re running on cruise control. Just selling stuff and facilitating transactions. The business owner starts running out of ideas and feels like he is just re-hashing the
The Marketing Conference for Small-Town, Small Businesses
Really it’s for small or local businesses in any size town, but this edition of Jeff Pulver’s amazing 140 Characters Conference takes center stage on November 1st in Hutchinson, Kansas, population: 40,767. Usually the stage is an exotic location like San Francisco, Tel Aviv or Barcelona. What is the 140 Characters Conference? It’s a one-day