> Normally, weekends are where I like to highlight some of the best small business marketing posts by other bloggers. However, Harry Hoover tagged me to play along on this meme, so here goes. See the end of the post for those I tagged. Spot On! will return next week. #1 I was a prison
You don’t need a tagline. (You need a good tagline.)
Guest Post by Jim Morris Sadly, the current tendency on the part of our industry’s brightest minds (including Luke Sullivan and others of my otherwise heroes) is to devalue the tagline. They argue that the tagline is obsolete, extraneous, an element to be dispensed with altogether. Image Credit: Whipple.org “It’s just one more thing to
Speaking The Right Marketing Language
Professor Donald Puglisi packed the house this week at the University of Delaware. His topic: “Rational Investing at a Time of Financial Crisis and Panic” He used words like “abysmal,” “anguish,” “pain and suffering,” and “bloodbath.” “More bad news is coming,” Puglisi warned. Who do you think attended this talk? What was their mentality? It
>Spot On! This Weeks Best Marketing Advice
> Here are some of the week’s best small business marketing blog posts. They are categorized by the four spots of The Marketing Circle of Life. Enjoy and be educated. Photo credit: jc_jc_jc_jc Branding: How Strong Is Your Value Proposition? by Linda Bustos at Get Elastic. (An article that was written for online stores, but
>Give Power to Your Small Business With Marketing
> Manifesto: Power to the Small Business Small businesses form the backbone of a nation and give a community its character. Yet the attention falls on big business. Change the status quo by using the great small business equalizer: marketing. Watch and listen to the slidecast below. Power to the Small Business! Power To The
>Reinvent the Space You Play In
>By Eric Brown Guerrilla Marketing Series Eric Brown is a founding partner of Urbane Apartments in Royal Oak, Michigan. Each month Eric contributes a guest article on guerrilla marketing ideas. Urbane Apartments website Eric Brown on LinkedIn Is there really anything new under the sun? Probably not, but we continue to strive to find new
>Spot On! This Week’s Best Marketing Advice
> Here are some of the week’s best small business marketing blog posts. They are categorized by the four spots of The Marketing Circle of Life. Enjoy and be educated. Photo credit: nuno ferreira Conversation: Fan Relationships (It’s Complicated) by Mike Arauz on his blog. Fans are people who on some level see their affection
>What if Mulally had stayed home?
> Branding was knocking at the big three automakers front door last week, but there was no answer. They were all in Washington with their hand out. What a shame, because they missed a tremendous opportunity to become the perceived market leader. Instead of flying to Washington, imagine if Ford CEO, Alan Mulally had said
>Spot On! This Week’s Best Marketing Advice
> Here are some of the week’s best small business marketing blog posts. They are categorized by the four spots of The Marketing Circle of Life. Enjoy and be educated. Branding: Figuring Out What You Really Sell by Harrison McLeod at Men With Pens. What you’re selling isn’t about what you sell at all. It’s
>Case Study: Word of Mouth for a Bar & Grill
> Case Study: Eddies Trackside Bar & Grill Idea Wanted: Word-of-mouth ideas to drive food sales. Monroe, Washington is a tale of two towns. Like so many small communities across America, city leaders like to show off shiny new growth that comes in the form of development from big business brands. Such is the case