> Jay Ehret is on a blogging break and will return with regular posts October 13th. Until then, please enjoy a great line up of guest bloggers. By Dean Jones Whenever people ask me for my best piece of marketing advice, many expect to hear about some closely held advertising trick or a brand new
>Five Ways to Generate News about Your Business
> Jay Ehret is on a blogging break and will return with regular posts October 13th. Until then, please enjoy a great line up of guest bloggers. By David MullenBeing quoted in a newspaper article or having your business featured in a local TV news segment is exciting, but the real payoff isn’t in higher
Customer Engagement Equals Customer Trust
Guest Post By Valerie Conyngham I recently emailed a large retailer with a complaint about the quality of this past season’s clothing line. To the company’s credit they replied to my email within 12 hours assuring me that my concerns would be forwarded to their merchandising team. I appreciated the response and it’s enough for
>Growing Out of Your Brand
> Jay Ehret is on a blogging break and will return with regular posts October 13th. Until then, please enjoy a great line up of guest bloggers. By Efrain Mendicuti A few weeks ago I wrote a guest post for Drew’s Marketing Minute about a recommendation I gave to the local Marketing team of a
>Guerrilla Marketing Series: May I have permission to touch you?
> By Eric Brown Eric Brown is a founding partner of Urbane Apartments in Royal Oak, Michigan. Each month Eric contributes a guest article on guerrilla marketing ideas. Urbane Apartments website Eric Brown on LinkedIn The legendary Seth Godin first wrote about Permission Marketing in 1999. Permission marketing is a term most commonly used in
>Why Journalism is the Key to Marketing
> Jay Ehret is on a blogging break and will return with regular posts October 13th. Until then, please enjoy a great line up of guest bloggers. By David BrazealThe trouble with most marketing is that it’s trying to sell something. And people are sick of being sold, constantly and incessantly, so they’ve stopped listening
>Houston Marketing Workshop Rescheduled
> Yes, Hurricane Ike threw a wrench in a lot of plans, including marketing plans. Just yesterday, the Houston Small Business Development Center was able to get back into their offices. Their website and phones had been down since the arrival of Ike. I had been scheduled to conduct my full-day DIY Marketing for Small
Torpedo Your Marketing Campaign
I hear from quite a few business owners asking what’s the first thing they should do. It’s difficult for them to figure out exactly how to launch a advertising or promotional campaign, consequently they never get started. They are paralyzed into inactivity. The torpedo gives us a good lesson of just how to jump into
Fearless Marketing Tactic: A Red Velvet Rope
Last month in this space, I used the analogy of a red velvet rope to talk about brand value. You should be selective about who you serve because those customers affect the perception of your brand. I’m not going to re-hash the entire thing here, but I suggest you read Strengthen Your Brand With a
>Fearless Marketing Tactic: Wear A Black Cocktail Dress
> It was a Friday night and my wife and I were at Wild West, a local country dance hall. Everyone was decked out in jeans and boots, scooting around the floor to Brad Paisley’s latest. About the middle of the evening, as if on cue, all eyes turned toward the front doors. In walked