By Eric Brown Eric Brown is a founding partner of Urbane Apartments in Royal Oak, Michigan. Each month Eric contributes a guest article on guerrilla marketing ideas. Urbane Apartments website Eric Brown on LinkedIn Are you embracing these challenging times or ignoring them in hopes things will fade back to normal? You might want to
Age of Conversation 2: Why don’t they get it?
With all this Internet interconnectedness, some might call this the Age of Conversation. In fact, Drew McLellan, Gavin Heaton, plus 235 bloggers, marketers and conversationalists around the world have done just that. Thus, today you may purchase your copy of Age of Conversation 2: Why don’t they get it? It’s a collaborative book that not
>Learning About Social Media for Small Business
> Previously, I gave you a primer on social media for small business. On October 29th, you can dig a little deeper. Network Solutions is presenting their Solutions Stars Video Conference free and online. A live video conference that will coach small business owners and entrepreneurs on how the Internet can benefit their business. Here’s
Social Media 101 For Small Businesses
I recently spoke to about 80 business owners and managers at a local chamber of commerce business luncheon and posed the question: “How many of you are Tweeters?” Blank stares. I clarified: “How many of you use Twitter?” Crickets chirping. I was stunned. Not one of 80 people had heard of Twitter. And most likely,
>Spot On! This Week’s Best Marketing Advice
> Here are some of the week’s best small business marketing blog posts. They are categorized by the four spots of The Marketing Circle of Life. Enjoy and be educated. Photo Credit: DavidMyersPhotos Promotion: Ideas for great business cards by Becky McCray at Small Biz Survival. Business cards hold an enduring fascination. If you go
Going Viral Locally
Episode #18 of Power to the Small Business podcast: Word of Mouth The Internet show about small business marketing. Viral marketing gets too much credit. Slap together a hilarious video, slap it on YouTube and then people all over the world will rush to see it. Problem is, that very rarely leads to quantifiable business.
Try It Before You Buy It
In March of 2007 I presented a proposal for my services to a local small business. Included in that proposal was a coupon for one month’s free service. Not a free consultation, not a scaled down version of my offering, but one month free of the full meal deal. Crazy, you say? More than a
>How to Use Google Reader to Subscribe to The Marketing Spot
> I use Google Reader to read all my blog subscriptions. I find it the most user friendly and it integrates well in into my iGoogle account with Gmail. First, take a look at this short video from Common Craft and then I’ll explain how to use Google Reader to subscribe to The Marketing Spot.
>Spot On! This Week’s Best Marketing Advice.
> Here are some of the week’s best small business marketing blog posts. They are categorized by the four spots of The Marketing Circle of Life. Enjoy and be educated. Branding: Don’t Tinker with your Brand! by Laura Ries at Ries’ Pieces. The economy is in trouble but now is not the time to panic.
>Podcasting, Speaking, SWOMing and Socializing
> I’m back from a blogging hiatus while I worked on my upcoming ebook. But lots has been happening. So excuse me while I talk about me. The Age of Conversation Podcast I am a contributor to the soon-to-be-released Age of Conversation 2: Why Don’t They Get It? I also have the privilege of producing