Lessons in Fearless Marketing Patton and the Fruits of Fearlessness By all accounts General George S. Patton was fearless. His bold and aggressive tactics led to a victory over Erwin Rommel, “The Dessert Fox” in the North Africa campaign of World War II. Patton then took part in the Normandy invasion and was placed in
>New Home for reExperience Starbucks
> For the past seven months, Becky Carroll and I have been analyzing the Starbucks Customer experience with the help of some other bloggers. We’ve decided that the topic was important enough to have it’s own home. So we’ve packed up and moved to a new website. You can now find all future Starbucks experience
>Spot On! This week’s best marketing advice.
> Here are some of the week’s best small business marketing blog posts. They are categorized by the four spots of The Marketing Circle of Life. Enjoy and be educated. Photo Credit: striatic Experience: Conducting Market Research by Ben Barry at ReportonBusiness.com. Market research has a reputation for being the luxury of large firms. But
>Upcoming Marketing Seminars, Workshops and Speeches
> Upgrade Your Customer Experience Next week I’ll be speaking on Creating Remarkable Customer Experiences for the Waco, Texas chapter of the National Association of Female Executives. If you’re interested in attending, contact Karyn Miller, who owns the Gourmet Gallery in Waco. Subject: Creating Remarkable Customer Experiences Organization: National Association of Female Executives – Waco
>Spot On! This week’s best marketing advice.
> Here are some of the week’s best small business marketing blog posts. They are categorized by the four spots of The Marketing Circle of Life. Consume and be educated. Photo Credit: striatic Promotion: Small Business Marketing Lessons From Coca Cola by Lee Duncan on Inspiration for Entrepreneurs. Too often, marketing is about image and
>10 Questions To Ask Before You Advertise
> So you’ve decided you need to advertise. Before you do, understand that advertising is not a magic spell you cast over people. It’s actually very tough to get real, verifiable, and long-term results from advertising. So, if you are going to advertise, ask these questions. Question #1: How do you meet your buyers’ needs?Advertising
>Clarifying the McCain Brand
> Last week I surmised that Barack Obama confused his brand picture with the selection of Joe Biden as his Vice Presidential running mate. Also last week, I suggested the John McCain also had a cloudy brand picture. A lot has happened in one week. Let’s take a look at how the selection of Sarah
Blog Day – Five Blogs for Your Consideration
BlogDay was created with the belief that bloggers should have one day dedicated to getting to know other bloggers from other countries and areas of interest. Today is the day bloggers recommend other blogs to our readers. This way, all blog readers will find themselves leaping around and discovering new, previously unknown blogs. One of
>Spot On! This Week’s Best Marketing Advice.
> Here are some of the week’s best small business marketing blog posts. They are categorized by the four spots of The Marketing Circle of Life. Enjoy and be educated. Photo Credit: jeffk Conversation: Viral Campaigning or Viral Complaining? by Becky Carroll on Customers Rock!. It can be easy to get customer service wrong, with
>Brain Rules For Marketing – Part 2
> John Medina’s Brain Rules is a fascinating book. Medina has taken the complicated brain and made it understandable and interesting with an engaging narrative. The book contains “12 Principles for Surviving and Thriving at Work, Home, and School” I bought it because Garr Reynolds on Presentation Zen said that Brain Rules would improve my