Branding Learning Resources These are the best branding articles from the archives of The Marketing Spot Blog. I’ve compiled them here in one neat, tidy location. I hope you find them educational in your quest to learn more about branding. Please feel free to comment on any of the articles. If you have branding questions,
Category Archives: branding
Billboard Rewind – Still clever, or more effective?
Back in April, I posted the picture below of a Tarleton State University billboard on I-35 in Waco, Texas. My opinion was that while the billboard was clever, it was probably not effective (See: Clever? Yes. Effective? Probably Not). My main beef with the board was that it told me nothing about the Tarleton State
Building, Protecting, Destroying Your Online Brand
The Internet show about small business marketing. Episode #38 of Power to the Small Business podcast. 15 years ago, branding was a lot different. Websites were new and shiny and there was no such thing as social media. Now, your brand is likely to be everywhere, and you must be diligent. In this episode of
Superman, Clark Kent, and Your Brand Identity
Your branding thinking might be all wrong. Building a remarkable brand identity isn’t done asking the “What?” and the “How?” questions. Instead, super brands are created by asking the “Who?” and the “Why?” questions. And the most famous love triangle of all shows us why… (Email & Feed Readers: Click here to see the video)
What Your Tagline Says
It says a lot about you. It shows whether or not you’ve put any thought or effort into the mission of your business. It communicates whether or not you have a clear direction or vision about what you offer. Your tagline gives your business a personality and it communicates your purpose. I call it a
Breadth vs. Depth – Brand Identity
Breadth: Being broad in scope. Carrying items in many different product categories. Offering several different types of service under one roof. This means that you try to offer everything a customer might want, even if it’s only remotely related to your product or service offering. If you are a remodeling company you might do everything
Personal Branding and The Brand Called You
Episode #32 of Power to the Small Business podcast. The Internet show about small business marketing. Peter Montoya says there are three types of brands. Corporate branding is where you’re branding a corporate entity or a business. Product and service branding is branding the product or service itself. And then there’s personal branding where there
>Powercast #5: What Company Are You?
> Powercast is the Friday morning small-business marketing briefing, broadcast by Jay Ehret live on UStream at 9am Central. This week it was learned that Microsoft plans to open retail stores, some of which will be located next to Apple Stores. Last month, Microsoft rolled out it’s revamped search engine, Bing. That begs the question:
>Powercast #2: Growing Weary of Social Media
> Powercast is the Friday morning marketing briefing for small businesses, broadcast live, Friday mornings on UStream. What is social media’s role in your marketing plan. You can be placing too much emphasis on social media. Spend time on the traditional marketing functions before you jump in to social media. (If you don’t see the
>Your Brand Affects Your Location
> The reason it’s so difficult to please customers is that businesses often start off on the wrong foot. The brand doesn’t match the location. Photo credit: cogdogblog Most current marketing uses the online-dating-service method of advertising. Like the tall athletic guy who loves to laugh, cook, travel and take long walks in the park,