Episode #26 of Power to the Small Business podcast. The Internet show about small business marketing. We are marketing in a great period of transition: a digital divide. The abandonment of traditional media and the adoption of new media in small business marketing is in. Or is it? So what should you do? Jump wholeheartedly
Category Archives: podcast
Zingerman’s And The Customer Experience
Episode #24 of Power to the Small Business podcast. The Internet show about small business marketing. The neat thing about delivering a remarkable customer experience is that it can be the foundation of a strong brand. Or a community of brands. Unless you live in Ann Arbor, Michigan, one of the best experiences you’ve
Designing Brand Identity
Episode #21 of Power to the Small Business podcast. The Internet show about small business marketing. How do you solve the branding puzzle, especially if you’re an existing business? Your brand is your company’s most important asset, so you need to do it right. Alina Wheeler is the author of Designing Brand Identity, now in
>Podcasting, Speaking, SWOMing and Socializing
> I’m back from a blogging hiatus while I worked on my upcoming ebook. But lots has been happening. So excuse me while I talk about me. The Age of Conversation Podcast I am a contributor to the soon-to-be-released Age of Conversation 2: Why Don’t They Get It? I also have the privilege of producing
>Mobile Search: This is not your father’s search.
> Episode #16 of Power to the Small Business podcast: Mobile Search The Internet show about small business marketing. On July 24th I stopped by SMX Local & Mobile in San Francisco and corralled Michael Dowd for an interview. Michael is manager of technology and mobile search practice lead for Outrider, a search marketing consultancy
A Great Tagline is Your Best Brand Communication Tool
Episode #14 of Power to the Small Business (podcast) The Internet show about small business marketing. On this episode of Power to the Small Business, we welcome Jim Morris. Jim creates compelling, evocative advertising. He also writes a weekly column for the Advertising for Peanuts blog. His specialty is creating taglines. His most famous tagline
>Struggling Entrepreneur Interviews The Marketing Spot
> I was recently interviewed by Fred Castaneda of The Struggling Entrepreneur Podcast. That interview is now up on Fred’s site and you can listen to Using Your Strengths for Branding Yourself- The Marketing Spot. The show is part marketing advice, part entrepreneurial advice as I share my own struggles starting and owning a business.
Visual Thinking With Dan Roam
Episode #11 of Power to the Small Business: The internet show about small business marketing. Dan Roam, Author of The Back of the Napkin How much would you pay to become creative and innovative? You may only need to pay $16.47. That’s the Amazon price of Dan Roam’s new book: The Back of the Napkin:
>Whatever Happens is Supposed to Happen
> Flickr photo by greg westfall Sometimes you learn what don’t you think you’re going to learn. I spent about 7 hours with some very bright people this past Saturday at Podcamp San Antonio. I was looking to get better at podcasting and get some ideas to freshen up my podcast: Power To The Small
>Cleaning Out The Marketing In-Box
> I’m getting ready to head off to PodCamp San Antonio this afternoon and I need to clean several items off my desk. PODCAMP SAN ANTONIO Looks like there will be about 100 podcasters at tomorrow’s “unconference.” Should be fun. Barring technical difficulties I will be tweeting from the event. You can follow me on
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