The Internet show about small business marketing. Podcast Episode #53 – Integration, Messaging In Social Media, Brand Leverage, Listening to the Customers Hear ye, Hear ye! Interested citizens of The Internet, you are invited to the fifth gathering of the Marketers Roundtable. Whereas marketers like to congregate and discuss marketing, Therefore, let them gather at
Category Archives: social media
4 Questions About Social Media
Four Common Small Business Social Media Questions Photo Credit: walknboston 1. What social media should I do? Look at it this way: What do your customers do? There are two parts to this. First, what social networks do your customers use? Second, what do your customers like to do on the internet? Your real
>Conversation Starters: Staying in touch, Getting Rid of Stuff, and Word of Mouth
> How Much do You Have to Be Like Your Clients? The Grammys were on TV last Sunday night and I proudly avoided them. That led to a Twitter conversation where my Friend Lisa Trosien suggested that I should be watching the Grammys because some folks in my speaking audiences might be millennials. Meaning the
Debunking Word-of-Mouth Bunk
The Internet show about small business marketing. Podcast Episode #48 – Word of Mouth, Social Media and Bunk The mantra used to be “Word of mouth is the most powerful form of marketing.” Now everyone’s saying “You have to do social media!” Word of mouth is largely going un-noticed because of the focus on social
>Social Media Won’t Save an Un-Social Business
> There’s an old-saying among marketers: “Good marketing won’t save a bad business.” Entrepreneurs and small business owners are starting to realize that the same is true for the tools and tactics of social media: Social media will not make you a social business. So marketers are starting to adjust. They have decided to first
>Conversation Starters: Omnipresence, Attention, and Selling
> The Need to be Everywhere? The three primary social media channels for marketers and professionals are Facebook, Twitter, and LinkedIn. Most people in my professional network are on all three. Do we really need to be? This week I downloaded and installed the new version of TweetDeck, my preferred tool for managing my Twitter
>Finding Your (Business) Social Media Strategy
> Welcome to social media. Now what do you do? Yep, you created a Facebook page and now that blank box is staring you right in the face. What should you type? Good question, glad you asked. Define a Purpose Social media marketing is not just about being present, it’s about participating, with a purpose.
>Conferences, Networking, Social Media and BlogWorld
> (Note: I’m in Seoul, Korea this week speaking at the Global Golf Course Marketing Conference on differentiation and the customer experience. I’m keeping my marketing eyes open for unique ways to differentiate and present your brand, then tie that in to a cool customer experience. I’ll post this week before leaving Korea) Last week
>The Marketers Roundtable 2 – A Discussion of Current Marketing Issues
> The Internet show about small business marketing. Episode #41 of Power to the Small Business podcast. Hear ye, Hear ye! Interested citizens of The Internet, you are invited to the second gathering of the Marketers RoundTable. Whereas marketers like to congregate and discuss marketing, And Whereas I am a marketer with a podcast, Therefore,
>Your Online (and Offline) Marketing Mix
> It’s never all about one thing. That why you have to be careful with hype. So when you hear all the hype about “It’s all about social media” or “it’s all about community,” be wary. A year ago it was “all about content.” Really it’s about the mix. Photo credit: Raelene G The Marketing
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