Category Archives: social media

Even the Smallest Business Can Blog

Guest Post by Elmer Boutin While I was in Las Vegas to attend the PubCon Web Marketing Conference, I had an opportunity to meet up with my friend Chance before the conference kicked off. Although we keep in touch, we hadn’t seen each other in a long time. After the usual small talk, we got

Free Webinar: Creating Conversation – Taming the 3-Headed Word of Mouth Messenger

The next webinar in our free webinar series will be on September 22nd at noon Central. Register now, space is limited. Free Webinar Creating Conversation: Harnessing the 3-Headed Word-of-Mouth Messenger Presented by: Jay Ehret, Chief Officer of Awesomeness for The Marketing Spot. You will learn: – What causes people to talk about your business –

Welcome to Social Town

I live in Waco, Texas, but it’s not where I hang out. I hang out and work on business ideas with a great friend in Royal Oak, Michigan, Eric Brown. I get in to football debates (and bets) with Steve Olenski in Philadelphia, swap anxieties with Sunny Cervantes in Manila, and discuss business issues with

The Interruption Fallacy

Let’s say you’re working at your computer, reading this blog, and right now your iPhone rings. You answer, it’s your friend Paul. Paul says, “Hey Buddy, I got my new flat panel over the weekend, 60 inch, and I am ready for football season! The picture is perfect, you can see it from every angle.

The Myth of Social Media Conversation

Sure, it seemed like a good idea. Businesses would get involved with social media and all this conversation would take place between customers and company. The customer would speak, brands would listen and improve. Everyone would drink a Coke on a hilltop and tweet in perfect harmony. Unfortunately it’s a myth perpetuated by both marketers

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