Guest post by Eric Brown Social Media and all the new online New Media create an array of innovative ways to market your goods and services, particularly for the savvy Guerrilla Marketer. Does that mean you drop traditional marketing? Likely not. I am sometimes criticized for taking an all or nothing kind of approach toward
Category Archives: social media
5 Steps to A Unique Social Media Profile
A guest post by Judy Dunn Showing Up Online New social media sites are sprouting every day. It can feel like a giant wave, a time-sucking, all-consuming information and networking overload. Another new site to join? Guess it’s time to slap up another paragraph. Just write anything to fill that frightening blank space that is
>Podcast: Local Marketing Strategies and Tactics
> Episode #33 of Power to the Small Business podcast. The Internet show about small business marketing. In this episode of Power to the Small Business, we focus the lens on local marketing. What can local and small businesses do to increase the effectiveness of their marketing and advertising. Bob Lauck is owner of Lauck
>Powercast #2: Growing Weary of Social Media
> Powercast is the Friday morning marketing briefing for small businesses, broadcast live, Friday mornings on UStream. What is social media’s role in your marketing plan. You can be placing too much emphasis on social media. Spend time on the traditional marketing functions before you jump in to social media. (If you don’t see the
Podcast: Wasting Time on Social Media
Episode #30 of Power to the Small Business podcast. The Internet show about small business marketing. Are you wasting time on social media? Could be, if you’re not spending your time on the right social media tool. In this episode of Power to the Small Business, we discuss the different social media options and the
The Big Question About Social Media Marketing
I’m doing a social media marketing workshop this week at the Houston Small Business Development Center and I’m going to pose the big question. It’s the question you need to answer before you go spending a bunch of time chasing the pot of gold at the end of the social media rainbow. Here it is:
You’re Wasting Your Time on Facebook and Twitter
Is Facebook and Twitter a waste of time? It is when you would be better off spending that time on other other marketing activities. Twitter and Facebook can be powerful marketing tools, but not for everyone. How do you decide? If you are a business that people really don’t use that often, I don’t think
Promoting Your Business: Use the Right Tactics
This is the third in a three-part series on how to promote your business. Part 1: The Message: How Should I Promote My Business? Part 2: The Media: The Complete (Thumbnail) Guide to Choosing the Right Media Part 3: The Tactics (Today) You might think that mixing new media with traditional media requires two different
The Complete (Thumbnail) Guide to Choosing the Right Media
This is the second in a three-part series on how to promote your business. Part 1: The Message: How Should I Promote My Business Part 2: The Media (Today) Part 3: The Tactics: Promoting Your Business: Use the Right Tactics You may have heard that traditional media is dead, don’t advertise there any more. That’s
>Houston Social Media Marketing Workshop
> This is not a seminar. This is a workshop. This is not about concepts, it’s about action. I’m teaming up with the Houston Small Business Development Center for my Social Media Marketing Workshop On June 25th. Get ready to roll up your sleeves and do some real marketing. During this workshop you will: Create
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