Guest Post by Isabella York Keeping small businesses afloat in this economy is difficult enough, but for small businesses whose selling period is a specific time of year it can be even trickier. As is evidenced by many popular seasonal businesses, this is not an impossible feat. To keep your seasonal business current and in
Author Archives: Jay Ehret
Creating Desire and Marketing to Everyone
I wrote in yesterday’s post, What is Marketing, that marketing is about creating desire. That’s a broad statement that needs to be clarified. The debate has raged for years about marketing’s ability to create a desire, or to cause people to need something. I stand firmly in the camp that says you cannot create artificial
What is Marketing?
Let’s start with the Wikipedia definition of marketing: Marketing is “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” Holy cow, what does that mean? Sounds like Jibber Jabber to me. College courses teach the Four P’s of
Personalized Group Coaching Now Available
Jay Ehret of The Marketing Spot is now accepting enrollment into his summer semester of group coaching. Only eight businesses will participate in this intimate program. This is the same DIY Marketing process that Jay has used with his consulting clients for the past several years. This group option lowers the cost of the program,
Technology Briefs
Friday morning I attended the Waco Chamber of Commerce Technology Briefing. The presenter was Michael Murphey of iVerse Media, a company that creates iPhone and iPad apps, specializing in comic books. Here were some of my take-aways. Walled Gardens are OK Apple gets a lot of criticism because they exert very tight control over their
Your Marketing Message: The Club or The Rose?
Not “getting results” from your marketing campaign? It’s time to examine whether you’re using The Club or The Rose. Email subscribers and feed readers, if you don’t see the video player, click here: Marketing Message Video. Marketing is courtship. I know, that’s old fashioned. People prefer to run an ad to today and get business
Offensive Name or Brilliant PR Move?
A new burger restaurant recently opened in my hometown of Waco, Texas. And when it did, it created a national sensation, including a feature on a Boston TV station. Last week I received a call from a radio program in Champaign Illinois asking for my marketing opinion about the restaurant. What caused all this national
Billboards and Brand Dilution
While driving through Central Texas yesterday, I spotted this billboard perched above a Harley Davidson Dealership: My initial reaction was: “What-tha? Harley Davidson is now about low prices and fuel economy?” So I posted the billboard pic on Twitter and asked if the brand was starting to “wear thin?” Meaning is Harley Davidson, or at
Three steps to Nurturing Word of Mouth
Guest post by Doug Saylor Doug Saylor is the owner of Rainstat Irrigation and ceuWOW, and a former client of The Marketing Spot. Be good Be on purpose Be found Everyone agrees that word-of-mouth advertising is the best advertising there is. It’s the most effective because it comes from someone other than your company. And
The Golden 20% and Their Effect on Your Business
The Pareto principle says that 80% of your success is a product of 20% of your efforts. For a business that means getting 80% of your business from the top 20% of your customers: those loyal customers who frequently and repeatedly purchase from you. I call them the “Golden 20%.” If you’re not reaching that
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