Despite a 20% increase in website traffic over the past year, comments on this blog are declining and that’s frustrating. This blog has never really been a comment magnet. Most posts would attract a few, thoughtful comments. But lately the crickets have been chirping. Even when I write a high-traffic post like: What’s the best
Author Archives: Jay Ehret
Quote Spot: Customer Experience
A Collection of Customer Experience Quotes When consumers discover something meaningful in a consumption experience, they are prepared to make the consumption story their own….Stories about consumption experiences have become identity shapers. – Bertand Cesvet, Tony Babinski, Eric Alper in Conversational Capital. Once a user submits a suggestion and receives feedback and acknowledgement for it,
Misleading Facebook Ad by LivingSocial?
After my I posted “Just Say No to Deals” two days ago, some people may think I dislike LivingSocial. Not so, I just think it’s the wrong strategy. However, I could change my mind…about the not liking part. Yesterday, I saw this ad pop up on Facebook: Here’s another version of the ad: Looking for
My Study: When is the best time to post on Facebook?
If you have a Facebook business page, you’ve probably wondered: “What’s the best time to post on Facebook?” This is the post that is probably not going to answer that question for you. But first, let me share the results of my study. Beginning in January, and ending in April, I kept track of every
Website Transition Update
You may remember earlier this year I remodeled my website and migrated my Google Blogspot blog to TheMarketingSpot.com. Thanks to my patient and diligent developer, AJ Morris, it was accomplished with only minor difficulties. Was it worth it? Let’s take a look at the numbers. The official go-live date of the new website was February
Google Reader Tip – Research Library
Google Reader is one online tool I use almost every day. One of it’s best uses is as a research library. Take a look at this video tutorial I made demonstraing how to use Google Reader as a research library. Google Reader is a great tool for subscribing to, and organizing blog and news feeds.
Great Customer Service: Anticipation vs. Reaction
Companies are often lauded for their good customer service because of the way they handle situations after something goes wrong. Deservedly so. The better way is to minimize those reactions with anticipation. The difference between good customer service and great customer service is the difference between reactionary customer service and anticipatory customer service. What can,
Killing Giants with Brand Tension
A book is only as good as it’s insights. Not takeaways; those bullet lists are a dime a dozen. Insights change your thinking or change your action. For me, Brand Tension was the insight in Killing Giants: 10 Strategies to Topple the Goliath in Your Industry by Stephen Denny. Brand Tension: The combination of two
Upcoming Events, Conferences and Seminars
I’ll be hitting the road presenting at a couple of events before the summer conference break. Texas CPAs First up, I will be presenting two sessions for the Texas Society of Certified Public Accountants on May 19th in my hometown of Waco. The first will be Build an Awesome Brand teaching CPA firms the basic building
The Best WordPress Plugins for Small Business Websites
I’m a huge fan of the WordPress content management system for websites. WordPress is free software that allows small business owners to take control of their own website. This website is built on WordPress using a customized version of Headway Themes. Part of the power of WordPress is the plugins that add functionality to your
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