Direct mail is the forgotten marketing weapon of small businesses. That’s a shame because it can be very powerful and extremely affordable. I’m excited to announce our next premium webinar from The Marketing Spot: How to create and implement your first direct mail marketing campaign on a budget. Registration Details: Direct Mail Marketing Webinar For
Author Archives: Jay Ehret
Why Blogging is So Difficult for Some Businesses
It’s not uncommon to see a dormant blog. It’s also not uncommon to hear a business say, “I’m going to start blogging.” But they never do. People have good intentions, but sometimes (most times?) it doesn’t work out. Why is that? On a recent visit to the website of a very talented creative firm, I
Omniture Takeaway: Scoring Website Visits
This past week I was in Salt Lake City for the Adobe Omniture Summit 2011 for online marketing. While there, I had the opportunity to meet with Adam Justis, Senior Product Marketing Manager for Conversion at Omniture’s Test & Target product group. Not all website visitors are created equal. Some site visits are casual, others
What holds a business back from Awesomeness?
What’s your perception of why things don’t turn out the way they should? I’m very confident in my methods and my consulting process. Plenty of former clients have given me rave testimonials. But not everyone, and I often wonder how I can change that. I’ll bet you probably have some of those same thoughts for
Omniture Takeaway: Competitive Intelligence
I’m in Salt Lake City for the Adobe Omniture Summit 2011 for online marketing. I just had the opportunity to meet with Chad Warren, who is the Senior Product Marketing Manager for social media at the Adobe Omniture Unit. Chad told me that one of his biggest challenges is competitive intelligence. Discovering how his competitors
Where’s the Magic in Your Experience?
Last weekend my wife and I celebrated our 12th anniversary with a three-day weekend getaway in Dallas. Our objective was to have a magical weekend. We went lots of places, did lots of things, visited lots of businesses. But, we had to create our own magic. That’s because the restaurants, businesses and attractions we visited
Zoom Your Way to Fresh Ideas
To say fresh, you have to keep the creative juices flowing. This may be difficult to do in a four-wall, 5ft-by-5ft office at 40+ hours a week. So how do you keep your creative spark going in a world filled with routine? You go Zooming! You step out of your comfort zone and go exploring,
Pressing the Panic Button
You need business and you need it now. You don’t want all this “take a few weeks to work on your brand” stuff. How about something you can do RIGHT NOW to market your business for immediate impact? Because in another month or two, it might be too late. Flickr photo by aperte Fair enough.
The Impact of Social Media on Your Marketing Plan
If you were to assign a value of 100% to all your marketing activity, what portion of that total pie would you give to each piece of your marketing plan? Specifically, how much importance would you assign to social media? Let’s assign a value to social media as part of the entire marketing picture by
Are You an Entrepreneur?
As you consider that question, take a look at this definition, An entrepreneur: One who shifts economic resources out of an area of lower, and into an area of higher yield. Tim Ferris – THE 4-HOUR WORK WEEK This has been a topic of conversation around the office and amongst friends as I prepare to
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