How do you know when you’ve outgrown your fan page? If you feel that your business is restricted in the quality of conversations that you have with your fans, consider using a community platform. You may be thinking – Facebook Fan Page. Don’t go there!
Author Archives: Jay Ehret
Do you need a special website for the iPad?
This is one of those questions that has to be answered this year. The tablet PC is coming, and not just the iPad. The predictions are frantically flying about. Internet Retailer Magazine says that in just a few years 82 million Americans will own a tablet PC. Worldwide, the figures could be staggering. ReadWriteBiz calls
Why I Don’t Find a Niche
Other marketers frequently advise me to “find a niche.” What they mean is to specialize in an industry, or re-package my stuff for an industry. Such as “The Marketing Spot for Real Estate Agents.” I don’t want to…at least not in the way they mean niche. The thinking is this: people would rather see a
The Marketing Spot Blog is Moving!
> After four years of residence on Google’s Blogger platform at www.TheMarketingSpotblog.com this blog will be moving to some spiffy new digs at my company website: www.TheMarketingSpot.com/blog. Not only am I moving the location of all future posts, but migrating all past posts (and hopefully all my search engine juice) to the new location. Sounds
Notice: Changes in The Marketing Spot Website
You may notice some website weirdness over the next week or so, and especially this weekend. For the past month we have been re-building TheMarketingSpot.com using the Headway WordPress platform. We’ve been building it in the background and now will begin publicly unveiling the site this weekend. The reason is that we are converting The Marketing
Know Your Website Hosting Options
You thought website hosting was all the same? If only it were so easy. Price is not the only consideration when choosing a website host. You should know what you get and what type of hosting you need before you choose. Let’s run down the most popular hosting options. Reseller Hosting Someone rents a dedicated
The Ecstasy and Agony of Facebook
It was a Facebook Fairy Tale… Erin Shephard of Lone Star Pin-up Once upon a time in Killeen, Texas there was a young maiden named Erin Shephard who had a full-time photo-retouching job, and a hobby. Her hobby was that of an amateur photographer doing what she calls “pin-up” photography: vintage-style portraits that are recreations
Fundamentals of Business: Customer Choice
No sale is made until somebody chooses something. The fundamentals of choice are the fundamentals of business. How are you handling customer choice? Flickr photo by emilio labrador As Denise Lee Yohn pointed out in her blog yesterday, businesses often paralyze customers with choice, leaving them frazzled and frustrated with their shopping experience. I’ve written
The Branding Process Explained for Small Businesses
The Marketing Spot’s Jay Ehret was recently a guest on Mike Klassen’s Magalog Guy Podcast, discussing marketing principles that make sense. Jay and Mike spent a great deal of time diving into branding basics. You can listen to the podcast in the player below. There’s a lot of branding advice packed into this podcast, including:
The Potential to Differentiate
What can we do that’s different? That’s probably the most asked question in business, and there are a couple of different ways you can go with this. I’ll lump them in to two categories: 1. Everything Else 2. The Customer Experience Let’s cover the Everything Else category first, because it’s the most popular. A lot
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