Gaming the System It seemed like a good idea, and LinkedIn started it with LinkedIn Answers: Provide a forum where people who need information can ask questions and unselfish experts will provide helpful advice. The information seeker gets the critical help they need and the experts providing the information help make the world a
Author Archives: Jay Ehret
The Four Essential Marketing Spots Explained
I recently appeared as a guest on the Business Owner’s Toolkit podcast and they asked me to explain my Four-Spot Marketing Model. It contains what I consider to be the four essential spots of marketing: Branding, Experience, Conversation, Promotion. I’ve illustrated them here in The Marketing Circle of Life, But Greg Corombos of Toolkit and
Pay Per Click (PPC) Starter Tips for Small Business
This past weekend I was at ProductCamp Austin and caught Shawn Livengood’s excellent presentation on Pay Per Click Advertising Campaigns. After his session, Shawn and I got together in the lobby to discuss PPC and some starter tips for small business owners. Dustin Donham was there to capture Shawn’s wisdom on video. Email Subscribers and
What should you do about Facebook?
There’s a lot of discussion by marketers about Facebook right now, and the value of Facebook pages for business. One of the knocks against the social media giant is that you don’t own your Facebook page. Your page and all your fans belong to Facebook. That is 100% true. But does that mean you shouldn’t
Quote Spot: Branding
Bite-size branding wisdom in the of form branding quotes. “A brand needs to be comfortable in its own skin in order to consistently maintain it’s personality.” – Jay Miletsky in Perspectives on Branding The takeaway here is true branding. Brands should be constructed from the inside out. Sustainable brands are not built on what you
The TED Advanced Video Degree in Entrepreneurship
There just isn’t time to go back to school to receive advanced entrepreneurial training. You’re too busy running your business. Heck, most business owners never received any formal education in entrepreneurship. They learned the craft at the school of hard knocks. Welcome to the University of TED (Technology Entertainment Design). Within these videos are the
Location Based Services: Where are the customers?
One of the things you’re going to be hearing a lot about this year is Location-Based Services (referred to as LBS by marketers). LBS combines mobile devices and the user’s geographic location with a myriad of business and personal applications. However, I’m going to limit context here to social media tie-ins and marketing opportunities for
The Best of The Marketing Spot – 2010
Fair thee well, 2010. Another year of marketing blogging has come and gone, but not to be forgotten. Here’s a look back at the best of the The Marketing Spot blog in 2010, organized around the four essential spots of small business marketing, as illustrated by The Marketing Circle of Life. These were chosen the
>Announcement: Facebook for Business Webinar
> (Note: this is a special announcement, not a normal advice article) Announcing my first premium webinar: The Complete Guide to Facebook for Business When: January 18, 2011 Time: 12 Noon Central Length: 90 minutes Investment: Special offer for registration before January 1st Registration Details: Facebook for Business Webinar All the details are explained in
Premium Webinar: The Complete Guide to Facebook for Business
The Complete Guide to Facebook for Business Webinar **Please note: This webinar has been completed. The recorded video file and accompanying workbook will be available soon for individual purchase. To be notified when it becomes available: Subscribe to The Marketing Spot News & Events by Email The webinar that teaches small business owners and entrepreneurs
Powered by WishList Member - Membership Software