Author Archives: Jay Ehret

How to Handle The Brand Discovery Sequence

People process new brands in a certain order. Brand messages presented out-of-order get ignored. If you struggle with what you should tell customers about your business, and when you should tell them, use the Brand Discovery Sequence to develop your marketing message. The main mistake businesses make is trying to tell people too much, too

Filling in Your Brand Gap

The Internet show about small business marketing. Podcast Episode #52 – Marty Neumeier on Branding and Differentiation Marty Neumeier defines a brand as the gut feeling customers have about your business. And, “When enough individuals arrive at the same gut feeling, a company can be said to have a brand.” Do a brand is not

>Optimization Summit Resources

> This past week I presented four sessions on building an awesome brand at the Optimization Summit in Dallas. For those who were there, and those who weren’t, here are some of the key take-aways and a few online resources to support the presentations. Build an Awesome Brand – Session by Session Session I –

>Current Marketing Conferences Schedule

> If you’re looking to learn more about marketing and develop a marketing strategy for your business, here are some marketing and industry conferences I will be at in 2010. Optimization Summits – March 23rd, Dallas, Texas. A powerful event for small businesses. Two days, 22 speakers, multiple marketing tracts, presented in a workshop format.

4 Questions About Social Media

Four Common Small Business Social Media Questions Photo Credit: walknboston   1. What social media should I do? Look at it this way: What do your customers do? There are two parts to this. First, what social networks do your customers use? Second, what do your customers like to do on the internet? Your real

>What to do About Pricing? Learn From Walmart.

> Walmart has a not-so-secret plan to crush what’s left of competition and it’s called Project Impact. But it’s not another devastating round of price reductions. What is it? Customer experience enhancement. Even Walmart understands that people don’t want the lowest price, they want the best value. Walmart’s Project Impact could be called Project Eliminate

>Gone Diving

> I’m taking a few days off from blogging (and everything else) to spend some quiet time in the Caribbean with my wife. Be back soon with more small business marketing stuff. Photo Credit: gaminrey

The Brand-Building Checklist

It was two months ago that I declared January, “Build an Awesome Brand Month.” To back it up, tagline expert Jim Morris and I teamed up for 8 blog posts and a free webinar to help you build your awesome brand. So 45 days after the webinar it’s time for a progress report. How are

Consensus is the Enemy of Branding

By consensus, I mean letting people vote; getting everyone’s approval that you are creating the right brand identity for your business. Yep, I said enemy. For these two reasons: 1. By definition, consensus is mediocrity. It’s obtaining everyone’s general agreement. It’s an agreement reached by the group as a whole. That’s not the way to

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