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Author Archives: Jay Ehret
>Creating Remarkable Customer Experiences is About Two Things
> Remarkable customers experiences don’t just happen, they are carefully planned and orchestrated. A couple of years ago I developed a tool to help small businesses with this task. As of this writing the Customer Experience Map has been downloaded from this blog almost 800 times. (Revised and updated version is coming this Spring) The
How to Make Your Advertising Not Suck
Advertising that sucks is pervasive. In fact, most advertising sucks. Which is good for you, because it makes it easier for your good ad to stand out. The challenge for you is to create excellent advertising. To do that you answer the question: What makes advertising suck? The answer does not lie in the ad.
Conversation Starters: Bandwagons, Twitter and Free Stuff
Jumping on the New Tools There’s always something new in the marketing pipeline that will supposedly someday change marketing. The latest of these is Google Buzz and FourSquare. Then the evangelism starts with a few marketers trumpeting the new tools as some sort of “killer.” You know the “Facebook Killer” or the “Yelp Killer.” That
Local Search Results: Getting Listed in Google’s Local 7-Pack
It’s becoming increasingly important to be found in the local search engines. People prefer to find information about local businesses through search engines rather than in the yellow pages. In this Spotlight on Marketing Video, we look at how the local search engine results work, and how you can increase your chances of making it
Marketers Roundtable 4: Discussion of Current Marketing Issues
The Internet show about small business marketing. Podcast Episode #49 – Google Buzz, Trending Topics, Trust Deficits, The Most-Normal-People Rule Hear ye, Hear ye! Interested citizens of The Internet, you are invited to the fourth gathering of the Marketers Roundtable. Whereas marketers like to congregate and discuss marketing, Therefore, let them gather at The Marketers
>What The Numbers Mean for Social Media Marketing
> One the loudest arguments in favor of social media marketing are the big numbers. Everywhere you look you see the numbers if favor of using social media. Here are some examples: Facebook has 400 million active users! (Source: Facebook) Facebook gained over 100 million users in the U.S. from January 2009 to January 2010!
>Getting More Business by Making it Easier to Buy
> Sometimes the way to get more business is to simply make it easier for customers to buy from you. I was recently reminded of this when I tried to place a client advertising schedule with a local media company. Despite my best efforts to give them money, the company made it almost impossible for
What a Logo Does
While the importance of a logo in brand-building is overblown, there is another aspect of logos that is often overlooked: the effect it has on the business. I’ve just completed my ninth logo facilitation using crowdSPRING and am starting another logo project this week. Without a single exception, the completion of each logo project energized
>Conversation Starters: Staying in touch, Getting Rid of Stuff, and Word of Mouth
> How Much do You Have to Be Like Your Clients? The Grammys were on TV last Sunday night and I proudly avoided them. That led to a Twitter conversation where my Friend Lisa Trosien suggested that I should be watching the Grammys because some folks in my speaking audiences might be millennials. Meaning the
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