People’s brains tend to instruct their owners to stay right where they are. That’s why people tend to stick with what they have. Because when they stay where they are, they get to avoid the tyranny of choice. In their best-selling book, Switch: How to Change Things When Change is Hard, authors Chip and Dan Heath
Author Archives: Jay Ehret
Dear Restaurant Owner: Please don’t think like a restaurant owner.
John Foley writes what restaurant owners think about Valentine’s Day: cash flow. But that’s not what customers are thinking. Photo credit: Esparta Actually customers are hoping. Hoping that the restaurant they choose gets it right. Hoping that their server will actually spend time with them. And hoping it will be a romantic evening worthy of
Debunking Word-of-Mouth Bunk
The Internet show about small business marketing. Podcast Episode #48 – Word of Mouth, Social Media and Bunk The mantra used to be “Word of mouth is the most powerful form of marketing.” Now everyone’s saying “You have to do social media!” Word of mouth is largely going un-noticed because of the focus on social
>Setting Websites Free
> Announcing: Small Business Website Solution Just last week it happened again. A client threw up his hands in frustration. The reason? He was unable to update his website when he wanted. In addition the website looked outdated. My client was frustrated because he was unable to reach the guy he hired to build and
Moving Your Business From Commodity to Necessity
If you find yourself battling competition by lowering your price, you are operating as a commodity business. It’s not fun shaving profit margins to keep up. But what if you could move your business from commodity to necessity selling the same product you already sell. You can, if you take the focus off the product
>What are you selling?
> Is it what your customers are buying? Too often the focus is on the product or service. How much will we charge? How can we package it? Let’s have a sale! But let’s change the perspective, because people aren’t buying your product or service. They are buying what they get from that service. For
>Power to the Small Business: Out with the old, in with the new.
> The Internet show about small business marketing. Podcast Episode #47 – The Best Episodes of 2009 2010 is the Year of Awesomeness, but 2009 wasn’t so bad. In this episode of Power to the Small Business we look forward and backward. 25 episodes, 37 guests and tons of great marketing lessons. Here are some
What Makes a Brand Awesome?
Part 8 of Build an Awesome Brand Month. See all other articles here: Build an Awesome Brand Ordinary: Claim your brand is “better” or “the best.” Claim you do what everyone else does…and more! Talk about your people and your service. Add lots of superlatives and hyperbole. Unfortunately, that’s common branding strategy. Even more unfortunately,
Moving Your Brand to Visual Awesomeness
Part 5 of Build an Awesome Brand Month. See all other articles here: Build an Awesome Brand Entrepreneurs mostly want to start with a logo when creating a brand. That’s not necessarily wrong, it’s actually logical. Vision dominates all other senses. People are 65% more likely to remember your brand if you show it to
The Best of The Marketing Spot – 2009
Before we hurry off in to 2010, here’s a quick peak back at the best of The Marketing Spot blog in 2009. Chosen by what readers thought were important, based on views, engagement and sharing online. The articles are organized and grouped according to the four essential spots of small business marketing, as illustrated in
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