> This past week I received a distressed email from a small business in Georgia considering a price reduction. The dilemma was how best to compete with a competitor in view of the economy. The decision? Lower or raise prices against a competitor that had recently substantially reduced prices. The competitor’s price could conceivably be
Author Archives: Jay Ehret
>Time to Say Thank You
> My second blogiversary was Saturday. Last year I made a big tah-doo for my first anniversary of The Marketing Spot blog . But this year, I would like use the occasion to say thank you to some special people who helped positively shape my career. Photo Credit: psd Thank you, Mike Warms. Mr. Warms
How Radio Missed the Brand
Years and years ago, radio stations made a wrong turn. They decided that their format would be their brand. In the 80s, I worked in advertising sales for a station dubbed “The Best Country in the City.” In the 90s I worked for an “All Hit” radio station. The music determined the brand, and that
Clever? Yes. Effective? Probably not.
Advertising professionals operate under the myth that they need to be clever. Don’t follow their lead. The point of advertising is not to entertain or to be clever. The point of advertising is to be effective. This following billboard is wrong and a waste of money, because it tried to be clever. (Tarleton State University
Customer Loyalty and the 100% Solution
Just how strong does that experience have to be? In this edition of spotlight on MARKETING we examine the link satisfaction-loyalty link. Customer Loyalty and the 100% Solution View more presentations from themarketingspot. Now get started creating your customer’s remarkable experience. Use our free Customer Experience Map to find your 100% Solution. For updates on
The Elements of a Good Logo
This week, Drew McLellan gave some Questions to ask before you design a new logo. It’s good stuff. Logos are getting cheap and accessible for small businesses. Websites like crowdSPRING, Logo Inn, and 99designs are good resources. Here’s what you need to know about getting a good logo. 1. Fonts – The most important element
Creating Your Own World Wide Rave
Episode #27 of Power to the Small Business podcast The Internet show about small business marketing. In the online world, Internet riches are often talked about, but rarely achieved. The conventional wisdom is to tell your story and to tell it loudly. Websites and social media channels are filled with gurus, experts and blowhards trumpeting
>Two Easy Tips to Improve Your Website Ranking
> Guest Post by Jon Wuebben Every small business has a ton of things on their plate every day, especially in today’s economy. Prioritizing and allocating the appropriate time to each can be a challenge. So, we need to find shortcuts. In my marketing consultation work with over 200 companies in the past few years,
Change Your Future (and Fortune) by Reading a Business Book
Get Better by Reading How do you get to be better? You can try to work harder and longer. While you may accomplish more tasks, more work won’t make you better. Instead of more hard work, try reading. “You will be the same in five years as you are today except for the people you
>The Importance of a Unique Logo in Social Media Marketing
> Guest post by Ben Johnson The world is more socially connected. Reputation management has become more of a concern for any business whether it is small or a large enterprise. Social media marketing can help small and medium size businesses gain in reputation and popularity without deploying multiple websites. One of the best examples
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