Category Archives: Advertising

>Weekend Marketing Reading – Vol 1 Iss 3

Written on by in Advertising, branding, Customer Experience, marketing, word of mouth

>Fire up your marketing mind for 2008 with these great reads: BRANDING5 marketing lessons from Rudolph the Red Nosed Reindeer by Drew McLellan at Drew’s Marketing MinuteWhat can a genetically-mutated sub-arctic dwelling deer teach us about marketing? Evidently a lot, according to Drew McLellan. It’s all about being different. CUSTOMER EXPERIENCEThe Secret Motivations that Drive

>Weekend Marketing Reading

Written on by in Advertising, branding, Customer Experience, marketing, small business, word of mouth

>Can’t get enough marketing? Here’s a collection of small business marketing articles and blog posts to keep you busy through the weekend. Click on article title for the link. Word Of MouthGuy Kawasaki – Word of Mouth vs. Key InfluencersGuy says that to get buzz for your business, you don’t need the key influencers. Go

>Lowe’s vs. Keith’s Hardware

Written on by in Advertising, Customer Experience, Lowe's, small business

>The HeavyweightLowe’s currently has some TV commercials depicting a Lowe’s employee and a customer leisurely strolling through Lowe’s discussing a financing special while looking at several products. This is called fantasy advertising. Here’s how it really works. You walk down the main aisle of the cavernous Waco Lowe’s store, doing “the sweep,” looking side to

>You can FF, but you cannot hide from commercials.

Written on by in Advertising, commercials, DVR, TiVo

>It seems that you will never be able to escape commericals. With the DVR, the consumer thought it had obtained victory over the commercial. But now, you’ve been betrayed by the very product that gave you hope: NBCU’s TiVo Deal Opens Universe To Advertisers Usually, television advertising is intrusive, you have to watch the commercial

Marketers Ruin Everything

Written on by in Advertising, marketing, social media

Oh, great. US Cinema Ad Spending is Up 15%. Didn’t you used to love get to the theater 10 minutes before a movie started? I did. Watch the previews of coming attractions, watch the movie, go home. But that’s long since been ruined by marketers! Now, I have to sit through ad slides for local

>Quote Spot: Advertising

Written on by in Advertising, Al Ries, books, David Ogilvy, George Lois, Jack Trout, quotes

>A collection of advertising quotes. Today we’re kickin’ it old school with quotes from some of the legends. These guys know what they are talking about, their principles are as appropriate today as they ever were. “Marketing guys are so unambitious. My advertising says, ‘I want to change the world.’ And their advertising says, ‘Let’s

>Radio’s Repositioning Lesson

Written on by in Advertising, marketing, positioning, radio

> This year, radio advertising revenue fell behind Internet advertising, and the radio broadcasting industry has decided it has to do something. Their answer: marketing. On Thursday, the National Association of Broadcasters announced Radio 2020, an “unprecedented, comprehensive marketing campaign to reposition radio for a vibrant and successful future.” (note: see Wednesday’s lesson on B.S.)

Marketing Multiplier #1 – Branding

Written on by in Advertising, branding, marketing multiplier

Caution: Nerdy, math geeky marketing ahead. Previously, I’ve presented the formula for advertising ineffectiveness and suggested that advertising as a marketing tool by itself was virtually useless. That does not make advertising a lost cause because there are multipliers that can increase the effectiveness of your marketing efforts. In turn, you can begin to see

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