> Here are some of the week’s best small business marketing blog posts. They are categorized by the four spots of The Marketing Circle of Life. Enjoy and be educated. Photo Credit: Chris Gin Branding: Once Upon a Time…There Were Five Kinds of Stories To Build Your Brand by Charlene Jaszewski on the aimClear Blog.
Category Archives: Advertising
>Spot On! This week’s best marketing advice.
> Formerly known as Weekend Marketing Reading, here are some of the week’s best small business marketing blog posts. They are categorized by the four spots of The Marketing Circle of Life. Enjoy and be educated. Photo Credit: ogimogi Promotion: Good direct mail design: let form follow function by Dean Rieck on the Direct Creative
A Reputation for Quality, and other meaningless marketing phrases.
Marketing in general is filled with too much fluffery. You see it in taglines and slogans, in promotional and advertising copy. If you are going to say something, you should say something with meaning. Here is list of some useless marketing phraseology I hope you are are not using. I have also included corresponding thoughts
>Spot On! This Week’s Best Marketing Advice
> Formerly known as Weekend Marketing Reading, here are some of the week’s best small business marketing blog posts. They are categorized by the four spots of The Marketing Circle of Life. Enjoy and be educated. Photo credit: Flickr photo by dbking Experience: Color and the Retail Experience by C.B Whittemore at Flooring the Consumer.
Where to Promote: Use The Media Spotter Matrix
Part 8 of Build Your Marketing Plan Series July is Build Your Marketing Plan month on The Marketing Spot blog. This is the final installment of my eight-part series on how to build an exceptional small business marketing plan. Each “lesson” of the series contains a background article, down loadable worksheets and a slidecast. This
Build Your Marketing Plan: Courting Customers
Part 7 of Build Your Marketing Plan Series July is Build Your Marketing Plan month on The Marketing Spot blog. This is part seven of an eight-part series on how to build an exceptional small business marketing plan. Each “lesson” of the series contains a background article, down loadable worksheets and a slidecast. This information
>Weekend Marketing Reading July 12
> Here are some of the week’s best small business marketing blog posts. They are categorized by the four spots of The Marketing Circle of Life. Enjoy and be educated. Photo credit: Flickr photo by phunkstarr Promotion: Mobile Search Capability a Critical Issue for Business Web Sites on the Sesimi local search engine marketing blog.
A Great Tagline is Your Best Brand Communication Tool
Episode #14 of Power to the Small Business (podcast) The Internet show about small business marketing. On this episode of Power to the Small Business, we welcome Jim Morris. Jim creates compelling, evocative advertising. He also writes a weekly column for the Advertising for Peanuts blog. His specialty is creating taglines. His most famous tagline
>Weekend Marketing Reading July 5
> Here are some of the week’s best small business marketing blog posts. They are categorized by the four spots of The Marketing Circle of Life. Enjoy and be educated. Photo Credit: Wikimedia Commons Promotion: The direct mail envelope quandary: plain or bold by Dean Rieck on Direct Creative Blog. The envelope determines whether or
>July is build your marketing plan month.
> Well not officially, but here at The Marketing Spot it will be. Preview of July Coming AttractionsThere’s a lot of practical blog-you-can-use stuff on tap for July. Become a subscriber so that you don’t miss any of it. Taglines – Jim Morris, The Communicaterer, joins us on the Power to the Small Business podcast
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