> Here are some of the week’s best small business marketing blog posts. They are categorized by the four spots of The Marketing Circle of Life. Enjoy and be educated. Photo credit: Earl – What I Saw 2.0 Customer Experience: Who is your customer? – Understanding the different roles of customers by Bernhard Schindlholzer of
Category Archives: Advertising
Traditional Advertising Is Not Dead, It’s Just Changing
Tuesday’s post, Launch a Brand Campaign Instead of an Ad Campaign needs a little refining on the subject of traditional advertising. First, a definition. Traditional advertising is messages or commercials communicated through historically established media such as television, radio, outdoor (billboards), print, and direct mail. Advertising is the last marketing act, not the first. Do
Launch a Brand Campaign Instead of an Ad Campaign
Tell me something about your long-term relationships. Describe the interactions you have with your friends. Do they mirror the efforts of your advertising? Advertising is courtship. Yet it is not treated that way. It’s treated as a sales pitch, an insult to intelligence, an entertainment venue and a stage on which to tell jokes. So
>Inspire Me With A Marketing Story
>Do you know a good story? I’m collecting them. Flickr photo by Brent and MariLynn But I need particular kinds of stories. I’m looking for inspirational small business marketing stories. It’s easy to find marketing done wrong, which makes success stories so divine. So would you help me out? Use the form below to send
>Struggling Entrepreneur Interviews The Marketing Spot
> I was recently interviewed by Fred Castaneda of The Struggling Entrepreneur Podcast. That interview is now up on Fred’s site and you can listen to Using Your Strengths for Branding Yourself- The Marketing Spot. The show is part marketing advice, part entrepreneurial advice as I share my own struggles starting and owning a business.
>Podcast: Bob Bly With Direct Mail Copywriting Tips for Small Business
> Episode #9 of Power to the Small Business: The internet show about small business marketing. Writing Effective Copy for Direct Mail Bob Bly has been called "America’s Top Copywriter." He is author of The Copywriter’s Handbook: A Step-By-Step Guide To Writing Copy That Sells. In this episode of the podcast, Bob shares the keys
Mobile Marketing: Not quite ready to help you get new customers.
Most marketers believe that mobile marketing is going to be big (present company included). But like most things the marketing community predicts, it takes longer than expected. Hey, we marketers get excited about new stuff. So where is mobile marketing now, and when will it get here? Flickr Photo by geee.daryl What you should know
>Ads Worth Remembering
>I’m spending a very cool week in Curitiba, Brazil, visiting my stepdaughter and family. Grandbabies have a way of making you want to spend a lot of money to fly thousands of miles. To help fill the void of my diminished blogging time, my friend Marcus Carr has graciously stepped in to help. Guest Post:Marcus
>How to Buy Advertising on Local Media – Part 2
> It’s been a week, so let’s refresh. In Part 1 of buying local advertising, we covered The Medium & The Media Rep. The ReviewChoose the right medium determined by: It’s Strength Your Target Demographics Your Budget Your Purpose Build a relationship with a media rep who spends their time teaching you how to get
>How to Buy Advertising on Local Media – Part 1
>Just don’t do it… Just kidding. There’s a lot to cover here, so we’re going to chunk it up over two posts to give you a chance to digest it all. First, I’m not going to get into the debate of the validity of local, traditional media here. There is a time and a place
Powered by WishList Member - Membership Software