>Just finished a series on Guerilla Marketing over at our small business marketing case study blog: The Idea Spot We dusted off the 1993 edition of Guerrilla Marketing by Jay Conrad Levinson to see if we might use those tactics in 2008. We called it the Guerrilla Marketing Time Machine. Marketers are all caught up
Category Archives: Advertising
All Your Marketing is Connected
In my previous post on The Marketing Circle of Life I discussed how each piece of the small business marketing model must be assembled in a logical order and that all spots are reciprocally dependent on each other. Today we’re going to illustrate how each of the spots are interconnected. We’ll start by slightly revising
The Marketing Circle of Life
To revisit an extended series I wrote last fall on the marketing multiplier effect, today I’d like to discuss the interconnectedness of all your marketing efforts. None of your marketing maneuvers operate independently of each other. You may treat them like they do, but they are all connected in what I call The Marketing Circle
>Weekend Marketing Reading: Final Cut
>Weekend Marketing Reading will be taking an undetermined hiatus. Even though there’s an argument about the actual existence of time, I’m needing more of it to complete a couple of projects. I’m working on a couple of other ventures, including a self-published book, and just need a little more time. The regular blog posts will
>Weekend Marketing Reading
>For those of you who just cant take the weekend off… CUSTOMER EXPERIENCESunday Mālama: The First Time versus the Insider’s Advantage by Rosa Say on Managing with Aloha CoachingA thought-provoking illustration on the importance of maximizing your first-time customer’s experience to gain a competitive advantage. ADVERTISINGIs It Time to Abandon Your Yellow Pages Advertising? by
>The Secrets of Stickiness: Stop wasting money on your message.
>How tough is it for people to remember your message? Part of the secret of breaking through all the marketing clutter is to have a memorable, or “sticky” message. The more sticky your message, the fewer times you have to repeat it. The less money you need to spend on marketing. Chip Heath and Dan
>Weekend Marketing Reading for My Birthday
>I add another candle to my cake this weekend, can you guess how young I am? I’ve got some other friends with birthdays this weekend and we’ll be in a limo this evening around Waco at a couple of my favorite Waco dining spots: a Mexican Seafood dinner at El Siete Mares, a favorite of
>Weekend Marketing Reading (and viewing)
>BRANDINGThe Philosophy of Brand Management by Brad VanAuken on Branding Strategy InsiderWhat’s brand management at its best? It’s about alignment and your customer’s needs. ADVERTISINGThe Amazing Color-Changing Card Trick by Cam Beck on Chaos ScenarioThe accompanying video is amazing and the behavior principles will tell you something about both website and print ad design. PRESS
Power to The Small Business Podcast: George Parker on Advertising
The internet show about small business marketing -Episode #2 Outspoken veteran adman George Parker weighs in with important tips on small business advertising. Parker is author of MadScam: Kick-Ass Advertising Without the Madison Avenue Price Tag, and writes the AdScam blog. He is a freelance writer and creative director and practices his craft in Boise,
Small Business Advertising: Sexy USP’s They’ll Love
USP = Unique Selling Proposition. But how do you make it sexy? SSP = Sexy Selling Proposition. Get your mind out of the gutter. I’m talking glamorous, head-turning, ear-catching. The most important question you need to answer for your customers is “Why?” You must communicate the clear and conclusive reason why potential customers will want
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