Stereotyping gets a bad rap. And most of the time deservedly so. But not all stereotyping is bad. In fact, stereotyping can be used to your (branding) advantage. Flickr photo courtesy of Lin Pernille ♥ Photography We’re going to peek into some psychology to see how this works. The most important principle is that the
Category Archives: marketing
>Weekend Marketing Education
> Video BNET video with Steven Van Yoder: Get Slightly Famous by Steven Van Yoder Book Brief In Brief: Become a celebrity and attract more business with less effort. How to use the media to get attention. You may remember that Steven was a guest of mine on Episode #4 of the Power to the
If you’ve ever said, "I’m not creative," this is for you.
Creativity is a challenge for most people, especially when it comes to marketing. At one point, you have probably said “I’m just not creative.” But don’t give up because there are ways to be creative, even when you think you’re not. Here are three creativity enhancement methods. Use one, two, or any combination of the
>How to Conduct Your Own Market Research: Power to the Small Business Podcast
>Episode #7 of the internet show about small business marketing. Getting to Know Your CustomersEd Erickson of Erickson Market Research says that market research can be used to decide how you your market yourself. It can be key, he says in finding the differentiating factor. But many small businesses think that research is a pipe
Marketing Fun and Games
>Here’s a little marketing diversion for your weekend. Test your marketing knowledge with the CramerSweeney Smart Marketing IQ Test It’s 20 questions in four brand intelligence areas. It’s fun, but not that difficult. I’m ashamed to say I missed one. Take it and see how you do. Great way to draw people to your website.
>The New Rules of Marketing in Small Business
>John Moore recently posted on the music business What’s a Troubadour to Do? Then last weekend I went to see a concert in Waco headlined by Kevin Fowler, with opening act Aaron Watson. Yes, I’m a country boy at heart. In the opening act, Watson invited concert goers to visit him on either MySpace or
>The Secrets of Stickiness: Stop wasting money on your message.
>How tough is it for people to remember your message? Part of the secret of breaking through all the marketing clutter is to have a memorable, or “sticky” message. The more sticky your message, the fewer times you have to repeat it. The less money you need to spend on marketing. Chip Heath and Dan
>Weekend Marketing Reading – Vol 1 Iss 3
>Fire up your marketing mind for 2008 with these great reads: BRANDING5 marketing lessons from Rudolph the Red Nosed Reindeer by Drew McLellan at Drew’s Marketing MinuteWhat can a genetically-mutated sub-arctic dwelling deer teach us about marketing? Evidently a lot, according to Drew McLellan. It’s all about being different. CUSTOMER EXPERIENCEThe Secret Motivations that Drive
>Weekend Marketing Reading
>Can’t get enough marketing? Here’s a collection of small business marketing articles and blog posts to keep you busy through the weekend. Click on article title for the link. Word Of MouthGuy Kawasaki – Word of Mouth vs. Key InfluencersGuy says that to get buzz for your business, you don’t need the key influencers. Go
>Buy a Book for Learning and Charity
>UPDATE 11/19/07: Larry emailed me and said that response on November 15th was very exciting. He is waiting on the results from my publisher on the amount raised for charity. It will be in the thousands (as far as monies raised) which is wonderful. Some other highlights on the release of the book: The book
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