> The Internet show about small business marketing. Podcast Episode #57 – Steve Garfield Reveals Online Video Secrets From His Book You’ve heard all the stats. Online video is big. People now watch online video as much as they do network television. And online video is good for your website too. Putting video on your
Category Archives: podcast
The Legal Side of Marketing: Trademarks and Copyrights
The Internet show about small business marketing. Podcast Episode #55 – Business law attorney discusses trademarks and copyrights. If there’s one things that throws business owners for a loop, it’s the legal aspect of running a business, and especially the fuzzy legal rules of marketing. But hey, we’re entrepreneurs, not lawyers, right? It’s difficult to
Marketers Roundtable 5: Current Marketing Issues
The Internet show about small business marketing. Podcast Episode #53 – Integration, Messaging In Social Media, Brand Leverage, Listening to the Customers Hear ye, Hear ye! Interested citizens of The Internet, you are invited to the fifth gathering of the Marketers Roundtable. Whereas marketers like to congregate and discuss marketing, Therefore, let them gather at
Filling in Your Brand Gap
The Internet show about small business marketing. Podcast Episode #52 – Marty Neumeier on Branding and Differentiation Marty Neumeier defines a brand as the gut feeling customers have about your business. And, “When enough individuals arrive at the same gut feeling, a company can be said to have a brand.” Do a brand is not
Local Search: The Game is Changing
The Internet show about small business marketing. Podcast Episode #50 – How Small Businesses Get Found in Local Search Results Google has gone and done it. We thought we understood how search engines work. Build a website, create good content, get found by search engines. But the game has changed. For small, local businesses, your
Marketers Roundtable 4: Discussion of Current Marketing Issues
The Internet show about small business marketing. Podcast Episode #49 – Google Buzz, Trending Topics, Trust Deficits, The Most-Normal-People Rule Hear ye, Hear ye! Interested citizens of The Internet, you are invited to the fourth gathering of the Marketers Roundtable. Whereas marketers like to congregate and discuss marketing, Therefore, let them gather at The Marketers
Debunking Word-of-Mouth Bunk
The Internet show about small business marketing. Podcast Episode #48 – Word of Mouth, Social Media and Bunk The mantra used to be “Word of mouth is the most powerful form of marketing.” Now everyone’s saying “You have to do social media!” Word of mouth is largely going un-noticed because of the focus on social
Tom Hopkins Discusses The Sales-Marketing Mix
The Internet show about small business marketing. Episode #40 of Power to the Small Business podcast. Businesses cannot survive on marketing alone. At some point you need to sell something and that’s where sales comes in. Marketing is the plan and selling is making the plan come to fruition. Whether you have defined sales department
The Importance of a Marketing Plan for Small Businesses
Special bonus podcast, a re-broadcast of Fred Castaneda’s Finance For Startups podcast. The great thing about a marketing plan is that eliminates much of the guesswork associated with marketing. If you do the hard work of building a marketing plan, you no longer have to market by trial and error. Fred Castaneda recently invited me
From the Trenches: An Entrepreneur’s View of Marketing
The Internet show about small business marketing. Episode #39 of Power to the Small Business podcast. It’s easy to get marketing advice from a marketer, not so easy to get front-line marketing advice from a small business owner who know’s what she’s talking about. So we shift the paradigm in this episode of the Power
Powered by WishList Member - Membership Software