> Here are some of the week’s best small business marketing blog posts. They are categorized by the four spots of The Marketing Circle of Life. Enjoy and be educated. Photo credit: Flickr photo by Chaparral [Kendra] Promotion: Give Them Ads You Want Them To See by Cam Beck on ChaosScenario. Even if you are
Category Archives: Customer Experience
reExperience Starbucks 10: Rewards do not breed loyalty
This is post #10 of the reExperience Starbucks Project joint blogging venture with Becky Carroll and the Customers Rock! blog. See Becky’s most recent post: reExperience Starbucks, Update 9: Customer Loyalty I’m loyal to my wife. We have a life-long commitment and partnership. I’m loyal to my alma mater: Baylor University. We have a 20-year
The Customer Experience Map
Part 4 of Build Your Marketing Plan Series July is Build Your Marketing Plan month on The Marketing Spot blog. This is part four of an eight-part series on how to build an exceptional small business marketing plan. Each “lesson” of the series contains a background article, down loadable worksheets and a slidecast. This information
The Customer Experience Theme
Part 3 of Build Your Marketing Plan Series July is Build Your Marketing Plan month on The Marketing Spot blog. This is part three of an eight-part series on how to build an exceptional small business marketing plan. Each “lesson” of the series contains a background article, down loadable worksheets and a slidecast. This information
>Weekend Marketing Reading July 12
> Here are some of the week’s best small business marketing blog posts. They are categorized by the four spots of The Marketing Circle of Life. Enjoy and be educated. Photo credit: Flickr photo by phunkstarr Promotion: Mobile Search Capability a Critical Issue for Business Web Sites on the Sesimi local search engine marketing blog.
>Weekend Marketing Reading July 5
> Here are some of the week’s best small business marketing blog posts. They are categorized by the four spots of The Marketing Circle of Life. Enjoy and be educated. Photo Credit: Wikimedia Commons Promotion: The direct mail envelope quandary: plain or bold by Dean Rieck on Direct Creative Blog. The envelope determines whether or
Starbucks Closings Raise Questions
Becky Carroll of Customer’s Rock! is my partner in the reExperience Starbucks project. Please check out her post: Starbucks and Store Closings: How will it affect the experience? It’s not a big surprise that Starbucks announced this week that it would shutter 600 stores. Everyone knew there were too many Starbucks. What used to be
>July is build your marketing plan month.
> Well not officially, but here at The Marketing Spot it will be. Preview of July Coming AttractionsThere’s a lot of practical blog-you-can-use stuff on tap for July. Become a subscriber so that you don’t miss any of it. Taglines – Jim Morris, The Communicaterer, joins us on the Power to the Small Business podcast
>Weekend Marketing Reading June 28
> Here are some of the week’s best small business marketing blog posts. They are categorized by the four spots of The Marketing Circle of Life. Enjoy and be educated. Photo credit: Earl – What I Saw 2.0 Customer Experience: Who is your customer? – Understanding the different roles of customers by Bernhard Schindlholzer of
Case Study: How to Get a Logo That Defines Your Business
The mystic art of choosing a logo for your business can take many paths. I’ve previously given my theory on logo design and expounded on the importance of a logo. This is the story of designing a brand new business logo, and how it was chosen. Before we get started, take a look at the
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