Part 3 of Build Your Marketing Plan Series July is Build Your Marketing Plan month on The Marketing Spot blog. This is part three of an eight-part series on how to build an exceptional small business marketing plan. Each “lesson” of the series contains a background article, down loadable worksheets and a slidecast. This information
Category Archives: small business marketing
>Weekend Marketing Reading July 12
> Here are some of the week’s best small business marketing blog posts. They are categorized by the four spots of The Marketing Circle of Life. Enjoy and be educated. Photo credit: Flickr photo by phunkstarr Promotion: Mobile Search Capability a Critical Issue for Business Web Sites on the Sesimi local search engine marketing blog.
>Weekend Marketing Reading July 5
> Here are some of the week’s best small business marketing blog posts. They are categorized by the four spots of The Marketing Circle of Life. Enjoy and be educated. Photo Credit: Wikimedia Commons Promotion: The direct mail envelope quandary: plain or bold by Dean Rieck on Direct Creative Blog. The envelope determines whether or
Starbucks Closings Raise Questions
Becky Carroll of Customer’s Rock! is my partner in the reExperience Starbucks project. Please check out her post: Starbucks and Store Closings: How will it affect the experience? It’s not a big surprise that Starbucks announced this week that it would shutter 600 stores. Everyone knew there were too many Starbucks. What used to be
>July is build your marketing plan month.
> Well not officially, but here at The Marketing Spot it will be. Preview of July Coming AttractionsThere’s a lot of practical blog-you-can-use stuff on tap for July. Become a subscriber so that you don’t miss any of it. Taglines – Jim Morris, The Communicaterer, joins us on the Power to the Small Business podcast
>Weekend Marketing Reading June 28
> Here are some of the week’s best small business marketing blog posts. They are categorized by the four spots of The Marketing Circle of Life. Enjoy and be educated. Photo credit: Earl – What I Saw 2.0 Customer Experience: Who is your customer? – Understanding the different roles of customers by Bernhard Schindlholzer of
Case Study: How to Get a Logo That Defines Your Business
The mystic art of choosing a logo for your business can take many paths. I’ve previously given my theory on logo design and expounded on the importance of a logo. This is the story of designing a brand new business logo, and how it was chosen. Before we get started, take a look at the
Get to Know crowdSPRING For Graphic Design
crowdSPRING is a website for graphic design, and it’s way different that the normal process. Designers compete for your business. You post a project, deposit how much you are willing to pay for the project, and then wait as the submissions start rolling in. If you don’t get at least 25 submissions for your project,
Enough With The Communities, Already!
I got friended on Plaxo this week. Plaxo! Isn’t that the business contact service that helps you organize everyone’s contact info? Apparently not. Now it’s an online community. Not that I begrudge Plaxo for wanting to be an online community. But enough is enough. Not every single service on the web can be an online
reExperience Starbucks: What’s Up Howard Schultz?
Episode #12 of Power to the Small Business: The internet show about small business marketing. What’s up Howard? Howard Schultz rode in on his white horse in January to reclaim his throne as CEO of Starbucks. It wasn’t just the media anointing Schultz, Howard put himself front and center and promised to return Starbucks to
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