Blogging, SEO, Customer Loyalty, Website Promotion People like to ask me questions. I attend a lot of business and social functions and when someone learns I’m a marketer, it’s not long before they pop the marketing question. Here are a few of the most recent and common. Photo courtesy of Bilal Kamoon Should I Create
Category Archives: small business marketing
Becoming a Gush-Worthy Business
In Worth Every Penny, Sarah Petty and Erin Verbeck say that small businesses should have “gush-worthy” standards, advising you to thrill loyal customers so that they will have a reason to gush about you. This sort of customer evangelism can lead directly to more sales. Just what is gush-worthiness and how do you get some?
PR: No Fluffy Puppies in Today’s News Rooms
You know what you won’t find in any of America’s Television newsrooms? Fluffy puppies. Oh, I’m sure the people who work in the newsrooms own some fluffy puppies, but they believe that the audience watching the news doesn’t, nor is the audience interested in seeing any fluffy puppies. photo courtesy of Patrick Hoesly ‘Fluffy puppies’
The Incomplete Guide to Pinterest Marketing for Small Business
The holy grail of marketers is to always be on the cutting edge. That means always being ready for something new. Notice I said “be ready” and not “be using.” You should be using what your customers are likely to be using. And then along comes Pinterest, which sooner or later your customers are likely
The Best of The Marketing Spot 2011
Where oh where did the time go? Here we are in 2012 with another great year of marketing ahead of us. But before we get too far down the highway, let’s take a look back at the best small business marketing articles of 2011. I’ve organized the list around the four essential spots of small
Creating Magic Moments That Spark Word of Mouth
You understand the value of word of mouth. It’s free advertising and it’s powerful advertising because it’s unbiased advertising. But do you understand how to get more of it? The answer is magic, specifically magic moments. My first article for the Washington Post was recently published and it has more on how to create magic
Are you Wasting Your Time on Social Media Marketing?
A while back I asked the question: Are you wasting your time on Facebook and Twitter? It was still the new frontier of social media marketing when businesses were wondering whether or not they should create a Facebook page. Now, by varying estimates, about 3/4ths of all businesses have some sort of social marketing involvement.
Peter Drucker on Why Social Media Marketing
Why do you use social media? Because it’s free, because everyone else is doing it? Because you feel that’s where the customers are? The most pertinent reason to engage in social media marketing for your business is to get more business. Image courtesy of IsaacMao Social media channels like Facebook are a marketing tool only
Why Listening is Too Little
“Listen.” That’s what they tell you when you jump into social media; “Listen.” Unfortunately, listening will do little for a local, small business. Why speak such heresy? Because very few people are talking about you. And you cannot expect that to change if your primary posture is listening. There is nothing wrong with listening to
Why Pictures Matter for Local Business Websites
Every website should be built to convert visitors into customers. Our natural inclination is to treat them like brochures and give lots of information. Information is good, but information with pictures is better. Image courtesy of The Pink Princess Images and pictures on a local website help convert browsers into potential buyers. One survey found
Powered by WishList Member - Membership Software