Jince Baby asks this Question over on LinkedIn: I want to increase the visits and clicks to my website and want to interact with the visitors of the site so that it can generate more clients and business though the website.Can you suggest ideas to implement or include in my website for this? Adding a
Category Archives: small business marketing
How do You Accelerate Word of Mouth?
“I want people to talk about my business. I know word of mouth is the most powerful form of marketing, but how do I accelerate it?” Photo courtesy of Zack Dischner Know What You Want People to Say You can’t just leave it up to people to decide what they want to say about you.
Is Traditional Media Bad?
Why do social media marketing books find it necessary to prove traditional media is bad in order for social media to be good? I’m reading a social media marketing book by an author I respect and several times during the early part of the book the author finds it necessary to criticize traditional media as
Local Search Go-To Guys
Rising to the top of local search results can have an immediate and substantial impact on your business. This is especially true if you are a service business with an infrequent purchase cycle and lots of competition. When consumers need a service that only gets used occasionally, they go searching for options. If you are
How to Spend 10 Minutes a Day on Social Media
In his new book Increase Online Sales Through Viral Social Networking, my friend Stephen Woessner contends that small businesses can manage their social media marketing in just 10 minutes per day. If true, that’s great news for the small business owner because time is the biggest investment in social media marketing. Woessner has simplified the
Facebook Promotions Guidelines Translated for the Small Business Owner
Want to have a contest or promotion on Facebook? Before you do, read the Facebook Promotions Guidelines. You don’t want black helicopters showing up at your house one night and confiscating your Facebook business page. You may find the rules a bit difficult to understand. However, I speak Facebook and I will translate them for
My Study: When is the best time to post on Facebook?
If you have a Facebook business page, you’ve probably wondered: “What’s the best time to post on Facebook?” This is the post that is probably not going to answer that question for you. But first, let me share the results of my study. Beginning in January, and ending in April, I kept track of every
Website Transition Update
You may remember earlier this year I remodeled my website and migrated my Google Blogspot blog to TheMarketingSpot.com. Thanks to my patient and diligent developer, AJ Morris, it was accomplished with only minor difficulties. Was it worth it? Let’s take a look at the numbers. The official go-live date of the new website was February
The Best WordPress Plugins for Small Business Websites
I’m a huge fan of the WordPress content management system for websites. WordPress is free software that allows small business owners to take control of their own website. This website is built on WordPress using a customized version of Headway Themes. Part of the power of WordPress is the plugins that add functionality to your
Offensive Name or Brilliant PR Move?
A new burger restaurant recently opened in my hometown of Waco, Texas. And when it did, it created a national sensation, including a feature on a Boston TV station. Last week I received a call from a radio program in Champaign Illinois asking for my marketing opinion about the restaurant. What caused all this national
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