Guest post by Doug Saylor Doug Saylor is the owner of Rainstat Irrigation and ceuWOW, and a former client of The Marketing Spot. Be good Be on purpose Be found Everyone agrees that word-of-mouth advertising is the best advertising there is. It’s the most effective because it comes from someone other than your company. And
Category Archives: small business marketing
Premium Webinar: How to do a direct mail marketing campaign.
Direct mail is the forgotten marketing weapon of small businesses. That’s a shame because it can be very powerful and extremely affordable. I’m excited to announce our next premium webinar from The Marketing Spot: How to create and implement your first direct mail marketing campaign on a budget. Registration Details: Direct Mail Marketing Webinar For
Where’s the Magic in Your Experience?
Last weekend my wife and I celebrated our 12th anniversary with a three-day weekend getaway in Dallas. Our objective was to have a magical weekend. We went lots of places, did lots of things, visited lots of businesses. But, we had to create our own magic. That’s because the restaurants, businesses and attractions we visited
The Marketing Spot Blog is Moving!
> After four years of residence on Google’s Blogger platform at www.TheMarketingSpotblog.com this blog will be moving to some spiffy new digs at my company website: www.TheMarketingSpot.com/blog. Not only am I moving the location of all future posts, but migrating all past posts (and hopefully all my search engine juice) to the new location. Sounds
Notice: Changes in The Marketing Spot Website
You may notice some website weirdness over the next week or so, and especially this weekend. For the past month we have been re-building TheMarketingSpot.com using the Headway WordPress platform. We’ve been building it in the background and now will begin publicly unveiling the site this weekend. The reason is that we are converting The Marketing
Fundamentals of Business: Customer Choice
No sale is made until somebody chooses something. The fundamentals of choice are the fundamentals of business. How are you handling customer choice? Flickr photo by emilio labrador As Denise Lee Yohn pointed out in her blog yesterday, businesses often paralyze customers with choice, leaving them frazzled and frustrated with their shopping experience. I’ve written
The Potential to Differentiate
What can we do that’s different? That’s probably the most asked question in business, and there are a couple of different ways you can go with this. I’ll lump them in to two categories: 1. Everything Else 2. The Customer Experience Let’s cover the Everything Else category first, because it’s the most popular. A lot
The Four Essential Marketing Spots Explained
I recently appeared as a guest on the Business Owner’s Toolkit podcast and they asked me to explain my Four-Spot Marketing Model. It contains what I consider to be the four essential spots of marketing: Branding, Experience, Conversation, Promotion. I’ve illustrated them here in The Marketing Circle of Life, But Greg Corombos of Toolkit and
What should you do about Facebook?
There’s a lot of discussion by marketers about Facebook right now, and the value of Facebook pages for business. One of the knocks against the social media giant is that you don’t own your Facebook page. Your page and all your fans belong to Facebook. That is 100% true. But does that mean you shouldn’t
Location Based Services: Where are the customers?
One of the things you’re going to be hearing a lot about this year is Location-Based Services (referred to as LBS by marketers). LBS combines mobile devices and the user’s geographic location with a myriad of business and personal applications. However, I’m going to limit context here to social media tie-ins and marketing opportunities for
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