> (Note: this is a special announcement, not a normal advice article) Announcing my first premium webinar: The Complete Guide to Facebook for Business When: January 18, 2011 Time: 12 Noon Central Length: 90 minutes Investment: Special offer for registration before January 1st Registration Details: Facebook for Business Webinar All the details are explained in
Category Archives: small business marketing
The Conversation – Promotion Connection
In my four spot marketing model, as illustrated in The Marketing Circle of Life above, you see that the Conversation spot and Promotion are connected. Here’s how it works. Conversation is the unpaid evangelism about your business that occurs through person-to-person word of mouth, online social media, and publicity about your business in the media.
How to Make a Billion Dollars Through Marketing
The best entrepreneurs are marketers at heart. They understand that business is not just about selling stuff. They know the best companies deliver more than just a product. That’s how Zappos CEO Tony Hsieh transformed a small online shoe retailer into a company that sold to Amazon for nearly a billion dollars. Three months before
How to Get Fans for Your Facebook Business Page
Jay Taylor, owner of Jay Taylor Photography, and a fan of The Marketing Spot Facebook Page, emailed me with this question about Facebook Pages: I recently set up a Facebook fan page to promote my photography and I just have a couple of questions. Is there a way to have the status updates appear on
Facebook for Business: Seize Your Opportunities
The single most important social media tool for small businesses right now is probably Facebook. As I pointed out recently (Marketing Across the Digital Media Divide), if your customer base is under age 51, it’s a good idea for your business to have a Facebook Page. It’s not quite a simple as just signing up
Marketing Across the Digital Media Divide
You really can’t market to everyone using one medium or one tactic. And while the new, digital marketing media gets most of the favorable press, that doesn’t mean the old, traditional media doesn’t work, despite premature reports of its demise. So the big question is: How do you market to whom? Or, more appropriately, where
>Linked In Questions Answered: Social Media Edition
> LinkedIn allows members to ask and answer questions of each other through a feature in calls LinkedIn Answers. It’s a great tool to get some advice, or to show off your knowledge by answering questions. I picked a few good social media questions from the past month and decided to answer them here on
The Marketing Conference for Small-Town, Small Businesses
Really it’s for small or local businesses in any size town, but this edition of Jeff Pulver’s amazing 140 Characters Conference takes center stage on November 1st in Hutchinson, Kansas, population: 40,767. Usually the stage is an exotic location like San Francisco, Tel Aviv or Barcelona. What is the 140 Characters Conference? It’s a one-day
The Connection Between the Customer Experience and Conversation
In my four spot marketing model you see that the Customer Experience and Conversation are connected. It’s pretty simple, really. Here’s how it works: The Experience is What Inspires Word of Mouth Conversation doesn’t happen until somebody experiences something. And even when somebody does experience your business, it doesn’t mean they will talk about it.
The Meaty Rules of Word-of-Mouth Messaging
If you want people to talk about you, make your message repeatable. That’s the meat of Bill Schley’s new book, The Micro-Script Rules: It’s not what people hear, it’s what they repeat. To earn word of mouth for your business, you have to first give people something to talk about, then give them the opportunity
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