And why that’s good news for you. Since my return from the Global Golf Marketing Conference in Seoul Korea last week, I have been keenly tuned in to the pathetic customer service we deliver in America. I have no scientific data or statistics to back this up. The following is my opinion (or rant), but
Category Archives: small business marketing
Word of Mouth is Still Sexier Than Social Media
Social Media is sexy. Word of mouth is still sexier. Yea, I know, everyone wants a date with sexy social media right now, but trust me, word of mouth is the one you want to take home to meet your parents. Word of mouth is that long-term relationship that can turn into marriage. And I
Classic Spot: The Customer Experience Map
The customer’s experience may be a small business’ important marketing function. Rewarding your customers with a memorable experience goes way beyond providing good service. Here are some classic articles from the Marketing Spot Blog archives to help you create your own remarkable customer experience. Building Customer Loyalty Why is loyalty so elusive? Because good customer
>What’s Unconventional About Your Customer’s Experience?
> People will go out of their way to experience something that’s unconventional. Why else would 30,000 people descend on Atlanta clad as Storm Troopers and Starfleet officers for Dragon Con, an event billed as “the largest science fiction and fantasy convention in North America.” Actor Ben Browder (Farscape, Stargate SG1), who was appearing at
Quote Spot: The Customer Experience
A Collection of Quotes on the Customer’s Experience “Service is an affair of the heart, because for service to touch the mind of the it must come from the heart of the server.” T. Scott Gross – Positively Outrageous Service: How to Delight and Astound Your Customers and Win Them for Life “It is the
Jay Ehret to Participate in Network Solutions’ Cost Conscience Marketing Panel
Network Solutions is hosting a free online event: How to Effectively Market Your Small Business in a Downturn Economy? Jay Ehret, The Marketing Spot founder and Chief Officer of Awesomeness, will join a distinguished panel of marketing experts for a free webinar on Wednesday, August 26, 2009. The panel will share advice and ideas to
>What to do About a Video World
> Using Online Video to Market Your Business Click to play the video and check out the related notes below.Email subscribers and feed readers, click here to see the video: Online Video Marketing If you do a Google search for your industry in your local market, you will find that online video is under-utilized as
What Consumers Choose: Price or Service?
Bruce Temkin at Forrester Research recently compared price seekers and service seekers based on data from a published a research report called Who Wants Low Prices Or Good Customer Service? He found that: Most consumers say that both low prices and good customer service are important. The second largest segment of consumers say they seek
The Experience Economy – 10 Years Later
Episode #34 of Power to the Small Business podcast. The Internet show about small business marketing. 10 Years ago Joe Pine and Jim Gilmore published the classic book: The Experience Economy, in which they said a business is what it charges for. If your business is competing solely on price, then you’re a commodity. Pine
Powercast #6 – Focus on the Customer Experience
Powercast is the Friday morning small-business marketing briefing, broadcast by Jay Ehret live on UStream at 9am Central. Much of the focus of marketing is placed on seducing the customer; getting them interested in doing business with you. That’s not bad, but it’s missing something important: what you do with the customer when you get
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