This question goes to the heart of how you regard your customers. Do you view your customer interactions as transactions or as relationships? If you view customer interactions as transactions you are more likely to employ gimmicks to get your customers to buy something right now. If you view customer interactions as part of the
Category Archives: small business marketing
>Online ESP: Reading Your Customers’ Minds with Web Analytics
> Guest post by Jennifer Tanzi Okay, you’ve got your brand figured out. You know you’ve got the best product or service out there, and you think you know how to sell it. You’ve honed your message and fine-tuned every detail of your pitch, and you finally hit “send” to launch that big email marketing
Podcast: Baking, Making, Faking Word of Mouth
Episode #31 of Power to the Small Business podcast. The Internet show about small business marketing. Word of mouth may be the most powerful form of marketing. ft that’s true, then you need a plan. John Moore has a recipe that can spark conversation for your business. In this episode of Power to the Small Business
Podcast: Wasting Time on Social Media
Episode #30 of Power to the Small Business podcast. The Internet show about small business marketing. Are you wasting time on social media? Could be, if you’re not spending your time on the right social media tool. In this episode of Power to the Small Business, we discuss the different social media options and the
The Big Question About Social Media Marketing
I’m doing a social media marketing workshop this week at the Houston Small Business Development Center and I’m going to pose the big question. It’s the question you need to answer before you go spending a bunch of time chasing the pot of gold at the end of the social media rainbow. Here it is:
PowerCast #1: Small Business Websites
A website is a small business necessity, and a pain in the butt. The main problems with small business websites are cost and control. They cost too much to build and when they’re built you have no control over them. So they sit there, perhaps for years, unchanged. Today is the beginning of a brand
You’re Wasting Your Time on Facebook and Twitter
Is Facebook and Twitter a waste of time? It is when you would be better off spending that time on other other marketing activities. Twitter and Facebook can be powerful marketing tools, but not for everyone. How do you decide? If you are a business that people really don’t use that often, I don’t think
>Your Brand Affects Your Location
> The reason it’s so difficult to please customers is that businesses often start off on the wrong foot. The brand doesn’t match the location. Photo credit: cogdogblog Most current marketing uses the online-dating-service method of advertising. Like the tall athletic guy who loves to laugh, cook, travel and take long walks in the park,
>Twitter Service vs. Real Customer Service
> I define real customer service as getting the help you need, when you need it, without any hassle. Using that definition, you’ve probably rarely received real customers service. It’s so rare, in fact, when it happens, you rave about it to all your friends. There is a new type of service on the rise:
What’s the Best Business Use of Twitter?
**Updated February 3, 2011 I spoke on a panel last night for the Baylor Public Relations Student Society. A common theme was that every business should get a Twitter account. Why? Because it’s easy, I suppose. You’re account is active in a couple of minutes and you can begin tweeting to the world: “look at
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