Stereotyping gets a bad rap. And most of the time deservedly so. But not all stereotyping is bad. In fact, stereotyping can be used to your (branding) advantage. Flickr photo courtesy of Lin Pernille ♥ Photography We’re going to peek into some psychology to see how this works. The most important principle is that the
>What is Braum’s?
>Is Braum’s premium ice cream? Or is Braum’s pork sausage? Until last night I thought is was tasty ice cream. Driving on I-35 with a group of guys we jumped off the highway when we saw the Braum’s sign. We had a craving for ice cream (created by the sign). After ordering a cup with
>Weekend Marketing Education
> Video BNET video with Steven Van Yoder: Get Slightly Famous by Steven Van Yoder Book Brief In Brief: Become a celebrity and attract more business with less effort. How to use the media to get attention. You may remember that Steven was a guest of mine on Episode #4 of the Power to the
>PodCamp San Antonio
>Is anybody goin‘ to San Anton? Hope to see you there. It’s my first podcamp and my first “un-conference.” Three reasons to go: Learn something new. Network and meet new friends . It’s San Antonio! Sign up here: PodCamp San Antonio Numero Dos Learn more here: PodCampSanAntonio.org Thanks to Jennifer Navarrete (via Twitter) for the
>Starbucks New Logo: Have the wheels come off?
>Wow, so I see this article that Starbucks tries out a new logo and then I look down at my grande non-fat misto… It’s not a joke! Holy cow, what is going through Howard Schultz’ mind right now? He can’t believe that a logo is going to change the fortunes of a business. Howard says
The Art of Naming Your Business: The Restaurant Technique
Flickr Photo by Chris Metcalf What’s the name of your favorite restaurant? Great restaurants have great names. There are many good theories and strategies for naming your business. But I think restaurants are great resources for naming your business. In fact if you want to know if you have a good business name, try it
>Podcast: Bob Bly With Direct Mail Copywriting Tips for Small Business
> Episode #9 of Power to the Small Business: The internet show about small business marketing. Writing Effective Copy for Direct Mail Bob Bly has been called "America’s Top Copywriter." He is author of The Copywriter’s Handbook: A Step-By-Step Guide To Writing Copy That Sells. In this episode of the podcast, Bob shares the keys
Mobile Marketing: Not quite ready to help you get new customers.
Most marketers believe that mobile marketing is going to be big (present company included). But like most things the marketing community predicts, it takes longer than expected. Hey, we marketers get excited about new stuff. So where is mobile marketing now, and when will it get here? Flickr Photo by geee.daryl What you should know
>Another Bite At The Meatball: Free Live Call With Seth Godin
> America’s New Marketing guru, Seth Godin dishes out another helping of Meatball Sundae next week with a free live call hosted by SFEntrepreneur. When: April 9th 12:00 – 1:00 p.m (Pacific Time) What: Free Conference Call with Seth Godin Sign Up Here: http://meatball-bo.eventbrite.com/ I attended one of these free Seth calls earlier in the
I Spent 10 Days Without Starbucks and Lived to Tell About It
Part 5 of the reExperience Starbucks Project with Becky Carroll Brazil has no Starbucks. But no worries, Brazil is the world’s largest producer of coffee and Brazilians love to drink the stuff. Surely I would be able to find some good brew during my 10 day vacation to see my stepdaughter and family in Curitiba.