What a difference a year makes. One year ago today The Marketing Spot blog did not exist, and I had not yet heard of Drew McLellan and Gavin Heaton. But after some encouragement from John Moore and reading Bob Bly’s Blog Schmog, I decided to give it a go. Thus, I entered the age of
>reExperience Starbucks Update: Where’s Mine?
> No, I have not forgotten, I have just been on vacation visiting family in Brazil. The coffee is great here! Look for my next entry in the next couple of days. Until then, check out Becky Carroll’s latest thoughts at Customers Rock!:Re-Experiencing Starbucks: Update 5 – MyStarbucksIdea
>Bum Rush Amazon Today for Charity and a Great Book!
>UPDATE: During the bum rush, Age of Conversation climbed to #36 in business books and mid 200’s overall. 24 hours earlier it was 106,000+. Back on March 9 it was 495,856. Today is the day to buy your copy of The Age of Conversation to help charity. Keep in mind that you won’t just be
Achieving Brand Superiority in Your Town
Most cities have that one brand that sticks out like a shining beacon. It’s a brand that’s representative of the town. In small to mid-size cities that brand is often a restaurant. A place that locals like to take friends when they come to town. In Waco, Texas that restaurant is George’s. But how did
>Accidental Branding
>Review of Accidental Branding: How Ordinary People Build Extraordinary Brands by David Vinjamuri THE PREMISEDavid Vinjamuri says that he ended up calling his book Accidental Branding “because every brand that I wanted to write about started with some fortuitous accident.” “All the entrepreneurs I write about in this book…were very, very lucky.” Vinjamuri admits there
>Ads Worth Remembering
>I’m spending a very cool week in Curitiba, Brazil, visiting my stepdaughter and family. Grandbabies have a way of making you want to spend a lot of money to fly thousands of miles. To help fill the void of my diminished blogging time, my friend Marcus Carr has graciously stepped in to help. Guest Post:Marcus
Pay Per Click (PPC) Demystified: Power to the Small Business Blogcast
Episode #8 of the internet show about small business marketing. Pay Per Click (PPC) Demystified Amber Benedict of Hanapin Marketing and co-author of the PPC Hero blog says it’s easy to get started with search marketing. All it takes is $5, fifteen minutes and Google Adwords. But that doesn’t mean you should do it. Like
>Midweek Starbucks reExperience Update – 2008 Shareholder Meeting
> The reExperience Starbucks Project is a combined effort of Becky Carrroll at Customers Rock!, The Marketing Spot and the blogging community. Howard Schultz has promised to revive the Starbucks customer experience and we want to help. A lot of hoopla going on over yesterday’s shareholder meeting. John Moore offers a penetrating analysis with his
If you’ve ever said, "I’m not creative," this is for you.
Creativity is a challenge for most people, especially when it comes to marketing. At one point, you have probably said “I’m just not creative.” But don’t give up because there are ways to be creative, even when you think you’re not. Here are three creativity enhancement methods. Use one, two, or any combination of the
Customer Appreciation = Customer Involvement
I try to go scuba diving once per year. That makes me a typical diver, as approximately two-thirds of all divers are casual divers. It also means I don’t purchase scuba equipment very often. What do you do if you are Scubatoys.com and two-thirds of your potential customers may make only one purchase per year?