>The HeavyweightLowe’s currently has some TV commercials depicting a Lowe’s employee and a customer leisurely strolling through Lowe’s discussing a financing special while looking at several products. This is called fantasy advertising. Here’s how it really works. You walk down the main aisle of the cavernous Waco Lowe’s store, doing “the sweep,” looking side to
>You can FF, but you cannot hide from commercials.
>It seems that you will never be able to escape commericals. With the DVR, the consumer thought it had obtained victory over the commercial. But now, you’ve been betrayed by the very product that gave you hope: NBCU’s TiVo Deal Opens Universe To Advertisers Usually, television advertising is intrusive, you have to watch the commercial
Marketing Multiplier #3 – Word of Mouth
Let’s add the final piece of the marketing effectiveness equation. Back in September, we introduced our advertising ineffectiveness formula and told you that advertising alone is fundamentally ineffective marketing. Here is our formula: Where (C) = Credibility, (M) = Message, (D) = Demand, (R) = Reach, (W) = Willingness to make a purchase The point
>We Give Thanks
> HAPPY THANKSGIVING! We’re taking the next couple of days off here at The Marketing Spot. It will be hard not to think about marketing for even 24 hours. However it gives us time to give thanks for the many favors granted to us by God. We are thankful for all of his blessings. May
Logo Overthink: Branding doesn’t have to be this hard.
The great logo debate reared its ugly head in our office again this week. There’s almost a fear of making a final decision. We’ve re-hashed this argument several times the last couple of weeks, so I thought it merited one more look here as well. Are you putting this much thought into your logo? Then
>You Should Not Blog
>So in part one of our “Who Should Blog” series, we threw out the big question; Should you blog as a small business? The answer was probably. Blogging is a quick way to establish credibility and become a resource for your customers. In part two we gave you four big reasons to blog if you
>Buy a Book for Learning and Charity
>UPDATE 11/19/07: Larry emailed me and said that response on November 15th was very exciting. He is waiting on the results from my publisher on the amount raised for charity. It will be in the thousands (as far as monies raised) which is wonderful. Some other highlights on the release of the book: The book
>Who Should Blog? – Part 2
>Blogged from BlogWorld Expo in Las Vegas If you’re reading this blog you are probably more internet-aware than most normal people. This is a consideration on whether or not you should blog for your small business. While ambling about Las Vegas the last couple of days, it has struck me that most people still do
>Blogging From BlogWorld: Who Should Blog?
>I’m at the BlogWorld & New Media Expo in Las Vegas this week. One of the big questions here at the Expo will be “Who should be blogging?” Most of the people here at the Expo will say “everyone!” But they are already blogging and predisposed to do so. But my question is “should small
>What Starbucks Wishes It Could Be Again
>This is my favorite coffee house in Waco, Common Grounds. It’s what Starbucks wishes it could be again. It’s right across the street from Baylor University (my Alma mater) located in a house that was built in 1940. Even though they did some remodeling and upgrading over the summer it hasn’t lost it charm. At