>I wish I could take credit for this idea, but I can’t. On Christmas Eve, one of my clients, Sykora Family Ford, held their 10th Annual Pancake Breakfast. More than 1000 customers and friends attended the breakfast on Christmas Eve morning. Sykora’s pancake breakfast has become an important social event in the community. It is
>Have A Blessed Christmas
> May the joy of the birth of our Savior enter your heart this Christmas. – The Marketing Spot TeamLuke 2 The Birth of Jesus1In those days Caesar Augustus issued a decree that a census should be taken of the entire Roman world. 2(This was the first census that took place while Quirinius was governor
>Weekend Marketing Reading – Dec 22
>OK, you marketing glutton, dig in. Word of MouthHow to measure new business from word of mouth by Andy Sernovitz.Have you ever declared: “Word of mouth is the best form of marketing I have,” but have been unable to prove it. Read Andy’s post from the Damn, I wish I’d Thought of That! blog AdvertisingSherpaBlog:
>How To Get The Customer Relationships You’ve Always Wanted
> Psychology can tell us a lot about marketing. Such as this article in the December issue of Harvard Business Review: Making Relationships Work, A Conversation with Psychologist John M. Gottman by Diane Coutu. Business/customer relationships are a lot like a marriage. Both parties have to agree to the union, both parties should be happy
>Premier Blogcast: 4 Things You Need To Know About Getting a Website
>Welcome to episode #1 of The Marketing Spot Blogcast, the internet show about small business marketing. Our very first show is about websites for small businesses with guest Larry Bailin, CEO of Single Throw and author of Mommy, Where Do Customers Come From?: How to market to a new world of connected customers. To get
>Starbucks: Not Any More
>I had an epiphany this evening. Decided to treat myself for working late and stopped off at one of our many Waco locations of Starbucks and ordered my Christmas-time favorite: a tall, non-fat, no-whip, pumpkin-spice latte. The total was $4.28. That’s 35.7 cents per ounce. Starbucks is no longer worth it. The same drink at
>Weekend Marketing Reading
>Can’t get enough marketing? Here’s a collection of small business marketing articles and blog posts to keep you busy through the weekend. Click on article title for the link. Word Of MouthGuy Kawasaki – Word of Mouth vs. Key InfluencersGuy says that to get buzz for your business, you don’t need the key influencers. Go
>Websites 101 for Small Businesses
>Book Review: Mommy, Where do Customers Come From? I met author Larry Bailin at Blog World Expo in Las Vegas last month and found him knowledgeable and engaging. Not to mention we have similar hair styles. He invited me to read his book and I’m glad he did. This is the review I posted on
Quote Spot – Customer Experience
Quotation Spot: A Collection of Customer Experience Quotes “Developing a real understanding of how customers want to buy is far more important than defining how you want your products to be sold.” Managing the Customer Experience – Shaun Smith & Joe Wheeler “Clearly, the key factor for a company attempting to dominate on experience rests
Connect the Dots: Building a True Brand
I’ve found that branding, or re-branding a business can be quite easy. There’s nothing mystical or magical about the process as long as you aretrying to develop what I call a true brand. We just went through this exercise for a case study over at our other blog, The Idea Spot. Read Branding an Office