> Psychology can tell us a lot about marketing. Such as this article in the December issue of Harvard Business Review: Making Relationships Work, A Conversation with Psychologist John M. Gottman by Diane Coutu. Business/customer relationships are a lot like a marriage. Both parties have to agree to the union, both parties should be happy
Category Archives: small business marketing
>Premier Blogcast: 4 Things You Need To Know About Getting a Website
>Welcome to episode #1 of The Marketing Spot Blogcast, the internet show about small business marketing. Our very first show is about websites for small businesses with guest Larry Bailin, CEO of Single Throw and author of Mommy, Where Do Customers Come From?: How to market to a new world of connected customers. To get
>Starbucks: Not Any More
>I had an epiphany this evening. Decided to treat myself for working late and stopped off at one of our many Waco locations of Starbucks and ordered my Christmas-time favorite: a tall, non-fat, no-whip, pumpkin-spice latte. The total was $4.28. That’s 35.7 cents per ounce. Starbucks is no longer worth it. The same drink at
>Weekend Marketing Reading
>Can’t get enough marketing? Here’s a collection of small business marketing articles and blog posts to keep you busy through the weekend. Click on article title for the link. Word Of MouthGuy Kawasaki – Word of Mouth vs. Key InfluencersGuy says that to get buzz for your business, you don’t need the key influencers. Go
>Websites 101 for Small Businesses
>Book Review: Mommy, Where do Customers Come From? I met author Larry Bailin at Blog World Expo in Las Vegas last month and found him knowledgeable and engaging. Not to mention we have similar hair styles. He invited me to read his book and I’m glad he did. This is the review I posted on
Quote Spot – Customer Experience
Quotation Spot: A Collection of Customer Experience Quotes “Developing a real understanding of how customers want to buy is far more important than defining how you want your products to be sold.” Managing the Customer Experience – Shaun Smith & Joe Wheeler “Clearly, the key factor for a company attempting to dominate on experience rests
>Lowe’s vs. Keith’s Hardware
>The HeavyweightLowe’s currently has some TV commercials depicting a Lowe’s employee and a customer leisurely strolling through Lowe’s discussing a financing special while looking at several products. This is called fantasy advertising. Here’s how it really works. You walk down the main aisle of the cavernous Waco Lowe’s store, doing “the sweep,” looking side to
Marketing Multiplier #3 – Word of Mouth
Let’s add the final piece of the marketing effectiveness equation. Back in September, we introduced our advertising ineffectiveness formula and told you that advertising alone is fundamentally ineffective marketing. Here is our formula: Where (C) = Credibility, (M) = Message, (D) = Demand, (R) = Reach, (W) = Willingness to make a purchase The point
>You Should Not Blog
>So in part one of our “Who Should Blog” series, we threw out the big question; Should you blog as a small business? The answer was probably. Blogging is a quick way to establish credibility and become a resource for your customers. In part two we gave you four big reasons to blog if you
>Who Should Blog? – Part 2
>Blogged from BlogWorld Expo in Las Vegas If you’re reading this blog you are probably more internet-aware than most normal people. This is a consideration on whether or not you should blog for your small business. While ambling about Las Vegas the last couple of days, it has struck me that most people still do
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