**Updated February 3, 2011 I spoke on a panel last night for the Baylor Public Relations Student Society. A common theme was that every business should get a Twitter account. Why? Because it’s easy, I suppose. You’re account is active in a couple of minutes and you can begin tweeting to the world: “look at
Category Archives: social media
>The Importance of a Unique Logo in Social Media Marketing
> Guest post by Ben Johnson The world is more socially connected. Reputation management has become more of a concern for any business whether it is small or a large enterprise. Social media marketing can help small and medium size businesses gain in reputation and popularity without deploying multiple websites. One of the best examples
>Social Media: What to do for your business.
> Intimidation is keeping small businesses from using social media as a marketing tool. There are so many choices and things seem so complicated. Let’s simplify by selecting what you should you use and how should you use it. What is Social Media? Social media are the online social tools that everyday people use to
Marketing Basics: Conversation
In 1999 the conversation train left the station with the publication of The Cluetrain Manifesto. Like Luther posting his 95 theses on the door of the Schlosskirche, the Cluetrain authors posted their 95 theses first on the Internet and then in their book. They said: Thesis #1: “Markets are conversations.” and further, Thesis #6: ‘The
How to Be a Social Guerrilla
By Eric Brown Eric Brown is a founding partner of Urbane Apartments in Royal Oak, Michigan. Each month Eric contributes a guest article on guerrilla marketing ideas. The Urbane Way Blog Eric Brown on LinkedIn Small business start-ups are looking for distinctive ways to reach customers. BRAND AWARENESS We have stumbled upon a fascinating new
Starting a Social Media Program
Episode #23 of Power to the Small Business podcast. The Internet show about small business marketing. The social media evangelists are preaching: “Social media is the way, the truth, the light!” But is it right for your business? And if it is, how do you get started? David Berkowitz is Director of Emerging Media & Client
>Social Media Marketing for Business
> Episode #19 of the Power to the Small Business podcast. The Internet show about small business marketing. Can social media be used as a marketing tool for your business? Many social media evangelists say yes. That may not be necessarily so for the small business. The first challenge is to navigate the confusing social
>Learning About Social Media for Small Business
> Previously, I gave you a primer on social media for small business. On October 29th, you can dig a little deeper. Network Solutions is presenting their Solutions Stars Video Conference free and online. A live video conference that will coach small business owners and entrepreneurs on how the Internet can benefit their business. Here’s
Social Media 101 For Small Businesses
I recently spoke to about 80 business owners and managers at a local chamber of commerce business luncheon and posed the question: “How many of you are Tweeters?” Blank stares. I clarified: “How many of you use Twitter?” Crickets chirping. I was stunned. Not one of 80 people had heard of Twitter. And most likely,
Customer Engagement Equals Customer Trust
Guest Post By Valerie Conyngham I recently emailed a large retailer with a complaint about the quality of this past season’s clothing line. To the company’s credit they replied to my email within 12 hours assuring me that my concerns would be forwarded to their merchandising team. I appreciated the response and it’s enough for
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