Jay Ehret, Author at The Marketing Spot

It’s Time For a Transformation Plan

Written on April 30, 2014 by Jay Ehret in brand building, business plan, marketing

Introducing my brand new show: The Marketing Plan Podcast Why aren’t you more successful? I’ve asked myself that question many times. My clients come to me asking that question, and my guess is that you’ve asked it of yourself. That question is the cause of the never-ending search to take a business to the so-called

Powering Down and Powering Up a Podcast

Written on April 17, 2014 by Jay Ehret in entrepreneur, marketing, podcast

If you start something new, it would be a good idea to simultaneously end something old. And that’s what I’m going to do. Next week I will premier a brand new, focused, marketing podcast. It’s going to be awesome! Ok, I’m a little biased and I’ve been doing a lot of prep work on it

Are Customer Relationships Really Built Through Conversation?

Written on April 8, 2014 by Jay Ehret in conversation, customer relationship, word of mouth

Marketers like to think so, and we often say so, because it makes us sound enlightened. It’s also the argument we use to teach uneducated businesses how to use those hallowed social media tools. The purpose is really to convince you that you need to use social media and participate in the whole “marketing 2.0”

Use This Customer Experience Formula to Increase Loyalty and Word of Mouth

Written on April 3, 2014 by Jay Ehret in Customer Experience, customer loyalty, podcast, word of mouth

Episode #99 of Power to the Small Business Podcast The customer experience you deliver is the number one factor of customer loyalty. It is also the the number one reason why you do or do not earn word-of-mouth conversations. The argument can be made that this component of your marketing plan may be the most

5 Branding Questions Every Business Should Ask

Written on March 25, 2014 by Jay Ehret in brand building

Your business is not defined by a category, but by your mission and your emotional objective. That’s a big part of understanding the process of branding. With that in mind, here are five brand-building questions, inspired by Mitch Baranowski and his 5 Tips on Branding For Good From Successful Social Entrepreneurs. What’s My Connection? It’s

How to Explain Your Business

Written on March 20, 2014 by Jay Ehret in brand communication, business books, communication, podcast

Episode #97 of Power to the Small Business Podcast The best way to explain your business is to explain the why behind your business. But more often, when we communicate our brand, we focus on the what and the how. If that’s what you’re doing, you have an explanation problem. Press the play button in

Burning Marketing Questions Answered

Written on March 17, 2014 by Jay Ehret in marketing, podcast, questions, small business marketing

Episode #96 of Power to the Small Business Podcast – How do I get my name out there with impact? – What local marketing tactics am I neglecting? – How do I know my tagline is good? In this episode of Power to the Small Business I answer some of the most common marketing questions

Admit it. You Have No Plan

Written on February 11, 2014 by Jay Ehret in marketing plan

Fast Company declares this as “A Nearly Complete Marketing Toolkit for Startups.” Great. Now what do you do with it? Integrate those tools with your marketing plan? Ha! Admit it. You have no plan. Don’t feel bad. Most businesses don’t. Heck, even marketing consultants who sell marketing plans don’t have a marketing plan. Some companies

Author Archives: Jay Ehret