> The fourth edition of Network Solutions® Small Business Success Index™ has been released. It’s packed with loads of insightful stats and commentary, but the thing that jumped out at me is that small businesses are struggling with marketing in a tough economy. That’s not surprising and I think there’s a cause-and-effect relationship. Of particular
Author Archives: Jay Ehret
The Evolution of Advertising
Where is advertising now, and where is it going? Advertising is more complicated than it used to be. In the innocent days of the 70’s and 80’s you could easily reach large audiences, both locally and nationally, through traditional advertising. Those days are long gone and an examination of the advertising playing field looks like
Don’t Just Read a Business Book, Digest it.
Can you imagine how smart you would be if you could retain all the information from every business book you ever read? While that’s not realistic, most likely you can retain more than you currently do. You read business books to learn and get smarter. Maximize the material in those book by changing your approach.
Free Webinar: Creating Conversation – Taming the 3-Headed Word of Mouth Messenger
The next webinar in our free webinar series will be on September 22nd at noon Central. Register now, space is limited. Free Webinar Creating Conversation: Harnessing the 3-Headed Word-of-Mouth Messenger Presented by: Jay Ehret, Chief Officer of Awesomeness for The Marketing Spot. You will learn: – What causes people to talk about your business –
>The Marketing Spot Time Machine: September Edition
> With more than three years of history in The Marketing Spot Blog archives, it’s fun to look back and see what was on the radar screen. As we get set for September 2010, let’s step into the time machine and see what was on our minds the past three Septembers. September 2007 on The
Welcome to Social Town
I live in Waco, Texas, but it’s not where I hang out. I hang out and work on business ideas with a great friend in Royal Oak, Michigan, Eric Brown. I get in to football debates (and bets) with Steve Olenski in Philadelphia, swap anxieties with Sunny Cervantes in Manila, and discuss business issues with
The Connection Between Branding and the Customer Experience
In my four spot marketing model you see that branding and the customer experience are connected. Here’s how that works. Branding provides the promise that the customer experience keeps. Brands make promises that must be kept. Those promises are delivered when the customer experiences the brand. The branding – customer experience connection allows a business
Why advertise the brand when I need leads?
You have to sell stuff to keep your doors open. A lot of stuff. Every month you have to make a lot of sales just to break even. That means you need leads, you need a constant flow of prospective customers. So the question you ask yourself is: “Why advertise my brand, when I need
Quote Spot: Promotion
A collection of quotes about promoting your business. “Never sell a product or service. Always sell a concept.” – Advertising Secrets of the Written Word by Joe Sugarman I consider sampling to be the most effective marketing method…assuming that you have an excellent product or service.” – Guerrilla Marketing by Jay Conrad Levinson “The new
>Five Ways to Avoid Social Media Marketing Overload
> Guest Post by Jason Amunwa Ok, you got the memo: countless blog posts and social media experts are out there advocating numerous things – Be entertaining! Be responsive! Optimize your content for search engines! These are all good tenets, but when it comes down to it, how are you supposed to run your small
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