> LinkedIn allows members to ask and answer questions of each other through a feature in calls LinkedIn Answers. It’s a great tool to get some advice, or to show off your knowledge by answering questions. I picked a few good social media questions from the past month and decided to answer them here on
Author Archives: Jay Ehret
Nonprofit Marketing: It’s not an event
Let’s get rid of this notion that nonprofit organizations should market differently than for-profit businesses. While nonprofits may not be selling goods and services they are selling something; donations, passion, or an idea. The primary flaw in nonprofit marketing is micromarketing, focusing on short-term, one-time events. Nonprofit organizations tend to focus on marketing for donations,
Want a fresh start? Reframe your business.
Businesses get stale. Entrepreneurs running businesses get stale. Customers lose interest. It’s time to reframe the business. It’s not unusual for businesses to get to the point where they’re running on cruise control. Just selling stuff and facilitating transactions. The business owner starts running out of ideas and feels like he is just re-hashing the
The Marketing Conference for Small-Town, Small Businesses
Really it’s for small or local businesses in any size town, but this edition of Jeff Pulver’s amazing 140 Characters Conference takes center stage on November 1st in Hutchinson, Kansas, population: 40,767. Usually the stage is an exotic location like San Francisco, Tel Aviv or Barcelona. What is the 140 Characters Conference? It’s a one-day
The Connection Between the Customer Experience and Conversation
In my four spot marketing model you see that the Customer Experience and Conversation are connected. It’s pretty simple, really. Here’s how it works: The Experience is What Inspires Word of Mouth Conversation doesn’t happen until somebody experiences something. And even when somebody does experience your business, it doesn’t mean they will talk about it.
The Meaty Rules of Word-of-Mouth Messaging
If you want people to talk about you, make your message repeatable. That’s the meat of Bill Schley’s new book, The Micro-Script Rules: It’s not what people hear, it’s what they repeat. To earn word of mouth for your business, you have to first give people something to talk about, then give them the opportunity
Passionate Movements Have a Barrier to Entry
Is it really special if anyone can get in? “No” is the emphatic answer from the authors of Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements. And it goes against today’s marketing grain which says to “let everybody in who wants in.” But when everyone gets in, do you really have a passionate
Running a Business vs. Building a Brand
Most small business owners don’t launch a brand, they start a business. That, unfortunately confines them to the realm of running a business rather than building a brand. It’s a matter of perspective, but it’s an important distinction. To see why, let’s compare the two. Selling vs. Engaging Small business owners are constantly fighting the
How to Maximize Your Google Places Page
Google Places is the modern day version of the yellow pages, with a few big exceptions. The biggest difference is that everyone gets a display ad, cleverly called a “Page” (Google is smart, but no one ever accused them of being creative), and the other big difference is that Google Places is free. Your business
26 Ideas to Add Pop to the Customer Experience
1. Pleasantly surprise you customers. For example a restaurant might offer a free, bite-size taste of their best dessert. 2. Give customers a bonus or something free on their birthday. 3. Put your employees in a uniform. 4. Let the customer play a fun game for prizes, discounts, or just for the heck of it.
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